Head of Sales – App Performance Marketing (Prisma-i) | Philippines
Role Overview
Drive commercial growth and B2B sales for Prisma-i, Prismatix's proprietary app performance solution. This role focuses on closing enterprise-level user acquisition and deep-funnel performance deals with leading app advertisers, growth leads, and digital media agencies across the Philippines.
Key Responsibilities
- Revenue & Pipeline Generation: Build, manage, and close an enterprise B2B sales pipeline for Prisma-i across core app verticals (Fintech, E-commerce, Gaming, On-Demand) and local media agency networks.
- Consultative Selling: Pitch Prisma-i's core value proposition—delivering incremental, high-LTV app users on performance-based models (CPI, CPA, CPR, ROAS)—to clients looking to diversify beyond traditional ad networks.
- Agency & Client Relationships: Cultivate and expand strategic senior relationships with Heads of Performance, Media Directors, and Growth leads across the Philippine digital ecosystem.
- Go-To-Market Execution: Map out high-potential brand accounts, identify prospective clients, and execute commercial strategies to increase Prisma-i's market share in the Philippines.
- Cross-Functional Execution: Collaborate directly with internal Ad Ops, Campaign Management, and Product teams to align client objectives with technical execution and secure account renewals and upsells.
Qualifications & Requirements
- Experience: 5+ years in B2B AdTech/MarTech sales or agency business development, with 3+ years specifically selling app performance media, programmatic solutions, or ad networks within the Philippines market.
- Local Network: Strong, established network of contacts across Philippine digital agency biddable teams and performance marketing leads.
- Domain Expertise: Solid understanding of mobile performance advertising, MMP tracking mechanics (AppsFlyer, Adjust, Singular), performance buying metrics (CPI, CPA, CPR, LTV), and ad fraud prevention.
- Commercial Track Record: Proven history of consistently meeting or exceeding individual multi-million PHP revenue targets.
Success Metrics (KPIs)
Focus AreaKey Metric
Revenue Generation: Quarterly / Annual Gross Revenue - Meet or exceed individual sales targets for Prisma-i
Pipeline Health: Qualified Opportunity Pipeline - Maintain a steady 3x+ pipeline coverage of active deals
New Client Acquisition: Account Wins & Sign-offs - Secure new app advertiser accounts and agency master service agreements (MSAs)
Account Retention: Client Renewals & Upsells - Maximize client lifetime value through performance backed campaign extensions
