Objective:
Lead the development and execution of Online-to-Offline strategies to generate potential customers, accelerate sales conversion, and achieve business targets. The position is responsible for integrating advertising, communications, sales promotion, events, and partnership channels into a unified customer acquisition and conversion journey.
Key Responsibilities:
- Analyze market trends, customer insights, competitors, and sales performance to identify business opportunities.
- Develop monthly, quarterly, and annual sales acceleration plans for assigned products and sales programs.
- Plan and execute advertising, communications, and O2O campaigns to attract, generate, and convert potential customers.
- Manage the end-to-end customer acquisition funnel, from online reach and lead generation to offline consultation, events, bookings/deposits, and completed sales.
- Develop and manage brand image, visual identity, key messages, and campaign consistency across all customer touchpoints.
- Organize sales promotion programs, livestreams, seminars, customer events, roadshows, product displays, and other trade promotion activities.
- Manage communication content across websites, social media platforms, advertising materials, sales kits, and other marketing channels.
- Develop and manage growth channels, including Referral, KOC/KOL, Affiliate, Agency, Online Partnership, and customer communities.
- Coordinate with Sales, Telesales, Operations, Marketing, and other relevant departments to improve lead quality, follow-up effectiveness, and sales conversion.
- Monitor campaign performance, conversion rates, budget utilization, and sales contribution; provide timely forecasts, performance alerts, and optimization actions.
- Manage the O2O team, agencies, partners, and assigned budgets, ensuring execution quality, efficiency, and compliance with company policies.
Requirement:
- Bachelor's degree in Marketing, Business, Communications, or related.
- 7+ years in marketing/sales, incl. 3+ years managing O2O, growth, or performance marketing teams.
- Proven experience building end-to-end acquisition funnels (online lead gen offline conversion), ideally in a high-consideration B2C category.
- Strong in digital advertising, events, and partnership channels (Referral, KOC/KOL, Affiliate, Agency).
- Data-driven: tracks conversion, budget efficiency, and sales contribution.
- Experience managing agencies, partners, and budgets against revenue targets.
- Proven team leadership and cross-department coordination.
- Good English communication.
Key Performance Indicators:
- Sales revenue and achievement of booking/deposit targets.
- Number and quality of leads, qualified leads, and hot leads.
- Conversion rates throughout the Online-to-Offline sales funnel.
- Sales contribution from events, partnerships, Referral, KOC, and Affiliate channels.
- Campaign execution quality, budget efficiency, and team performance.
