Role: Head of Marketing
Location: Remote
We are seeking an experienced and strategic Head of Marketing to lead and scale our global marketing function. This executive-level leader will be responsible for developing and executing a comprehensive marketing strategy that drives revenue growth, brand awareness, customer acquisition, and market expansion across the United States and other international markets.
The ideal candidate has extensive experience working with US-based companies and stakeholders, has successfully led high-performing marketing teams, and possesses a strong blend of strategic leadership, demand generation, brand management, and data-driven decision-making.
This role requires a senior marketing professional who can operate as both a strategist and an executor, partnering closely with executive leadership, sales, and operations teams to achieve aggressive growth objectives.
Key Responsibilities
Marketing Leadership & Strategy
- Develop and execute a global marketing strategy aligned with company growth objectives.
- Serve as the senior marketing advisor to executive leadership.
- Build annual marketing plans, budgets, forecasts, and performance targets.
- Identify market opportunities and competitive advantages to accelerate business growth.
- Establish and monitor marketing KPIs tied directly to pipeline, revenue, and customer acquisition goals.
Demand Generation & Revenue Growth
- Own the end-to-end demand generation strategy across multiple channels.
- Create programs that drive qualified leads, customer acquisition, and revenue growth.
- Partner with Sales leadership to align marketing initiatives with revenue targets.
- Optimize lead generation funnels, conversion rates, and customer acquisition costs.
- Implement account-based marketing (ABM) and growth marketing strategies where applicable.
Brand & Market Positioning
- Lead the organization's brand strategy and market positioning efforts.
- Ensure consistent messaging across all platforms and customer touchpoints.
- Enhance brand visibility in the US market and other international regions.
- Oversee PR, thought leadership, content marketing, and reputation management initiatives.
Digital Marketing & Technology
- Direct SEO, SEM, paid media, social media, email marketing, content marketing, and website strategies.
- Evaluate and implement marketing technologies to improve performance and scalability.
- Utilize analytics platforms and reporting tools to drive decision-making.
- Ensure marketing automation systems are optimized for lead nurturing and attribution.
Team Leadership & Development
- Build, mentor, and lead a high-performing marketing team.
- Develop organizational structures, processes, and best practices for marketing operations.
- Coach managers and individual contributors to achieve performance goals.
- Foster a culture of innovation, accountability, and continuous improvement.
Executive & Client Engagement
- Collaborate with executive stakeholders, clients, and business partners across global markets.
- Present marketing performance, growth opportunities, and strategic recommendations to leadership.
- Partner with US-based stakeholders and customers to understand market needs and business priorities.
Qualifications
Required
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of progressive marketing experience.
- 5+ years in a senior leadership role such as Head of Marketing, Marketing Director, VP Marketing, or Chief Marketing Officer.
- Proven experience creating and executing marketing strategies for US-based organizations.
- Strong experience working directly with US executives, clients, and cross-functional leadership teams.
- Demonstrated success driving measurable revenue growth through marketing initiatives.
- Experience managing multi-million-dollar marketing budgets.
- Extensive knowledge of B2B and/or B2C growth strategies.
- Strong expertise in demand generation, digital marketing, brand management, and marketing analytics.
- Experience leading remote or globally distributed marketing teams.
- Excellent executive communication and presentation skills.
Preferred
- Experience supporting private equity-backed, high-growth, or venture-backed companies.
- International marketing experience across North America, APAC, or EMEA regions.
- Experience scaling marketing organizations from growth-stage to enterprise-level operations.
- MBA or advanced business degree.
- Experience developing and implementing Account-Based Marketing (ABM) programs.
