Head of Marketing

Job Description - Head of Marketing (path to CMO)

Role title

Head of Marketing

Reports to

Chief Commercial Officer, Martin Joaquin Palaña

collaborates with Chief Executive Officer, Kiyanusch Marlon Braun

Location

GoRocky office 5x a week on-site

Employment Type

Full-time Employment, Probationary

About GoRocky

GoRocky Medical Inc. gives Filipinos discreet, doctor-guided care for the health problems they're least likely to talk about. We connect patients to licensed physicians, diagnostics, and FDA-licensed partner pharmacies through telemedicine.

We run two brands. GoRocky covers sexual health, hair loss, and weight management for men. Kindred is our women's health brand, which also operates a physical clinic at Serendra, BGC.

The Role

Owns full-funnel marketing strategy and execution: organic and paid, across GoRocky (men's health) and Kindred (women's health), with direct accountability for revenue growth, not just brand awareness or top-of-funnel metrics. Directly manages the marketing team; partners closely with Category Leads, who report directly to the CEO.

Mandate

This role exists to make marketing a revenue driver, not a cost center. Awareness, content, and brand work are means to an end the end is sales. The Head of Marketing is judged on pipeline contribution, CAC efficiency, and revenue growth, with brand-building as a supporting function rather than a standalone objective.

Responsibilities

Organic

• Own SEO strategy and execution across both brands: content, technical SEO, link building, with clear targets tied to qualified traffic and conversion, not just rankings or impressions. Partner with a dedicated SEO resource on the tech team to execute technical SEO initiatives.
• Own organic social strategy across all channels, ensuring content drives consideration and conversion, not just engagement vanity metrics.
• Direct content strategy (blog, video, social) in partnership with brand and clinical teams to ensure messaging stays compliant, credible, and conversion-focused.

Paid

• Own paid media strategy across search, social, display, and emerging channels, in partnership with Category Leads to align spend with category-level CM targets.
• Lead influencer and affiliate strategy: selection, negotiation, performance tracking, treating these as paid acquisition channels with ROI accountability.
• Own PR strategy and execution, prioritizing PR that drives credibility and trust signals that convert, over pure media mentions.
• Own events strategy (sponsorships, activations, partnerships) with clear ROI frameworks before committing budget.

Growth & Revenue

• Set and own marketing's contribution to top-line revenue and CM targets, in direct partnership with leadership and Category Leads.
• Build and maintain a unified view of CAC, LTV, and channel-level ROI across both brands to guide budget allocation.
• Continuously test and scale acquisition channels based on payback period and CM contribution, killing underperforming channels quickly.
• Partner with Category Leads and GoRocky/Kindred leadership to ensure marketing campaigns are built around what each category needs to hit sales targets — not generic brand campaigns.

Brand

• Own brand consistency and voice across GoRocky and Kindred, using the existing brand handbook as the foundation.
• Ensure brand investment is justified by downstream commercial impact.

Team & Org

• Directly manage and develop the marketing team — covering paid media, social, and brand support — into a high-performing, commercially-accountable function.
• Set clear, revenue-linked KPIs for each function and team member; report performance transparently to leadership.
• Bring AI-forward ways of working into the marketing org — tooling, automation, and AI-assisted creative/content production — to drive efficiency and speed.

Qualifications

• 3+ years in marketing leadership, with demonstrated ownership of both organic and paid channels
• Track record of being measured on revenue/CM contribution, not just brand or awareness KPIs: CAC, LTV, ROAS, payback period, organic traffic
• Experience managing influencer, affiliate, PR, and events programs with ROI discipline
• Experience building and leading a marketing team across multiple disciplines
• Comfortable working in a fast-moving, founder-led environment with direct exposure to commercial leadership
• Healthcare, DTC, subscription, or regulated-industry experience a strong plus
• Fluency with AI tools for marketing execution (content, creative, analytics, automation)

What success looks like

• Marketing-attributed revenue and CM growth quarter over quarter
• Improving or stable CAC across categories despite scaling spend
• A marketing org that Category Leads see as a growth partner
• Building Brand equity that compound