Head of Marketing - Financial Services

A fast-growing financial services company that provides tailored business financing solutions to small and medium enterprises (SMEs), helping entrepreneurs access quick and flexible funding to support growth and operations.

. Represent the marketing team in internal meetings across multiple departments.

. Following meetings, present a list of actionable ways the marketing team can support other departments.

. Develop and present a content strategy for a selected month, aligning with the company's marketing goals.

. Develop and present a list of strategies for scaling Esquire's growth of New Clients (NCs) and additional loan efforts beyond digital marketing, email marketing, and organic SEO.

. Assist in the production of engaging social media content and campaigns.

. Support the execution of social media campaigns across various platforms.

. Assist in implementing SEO/GEO Strategies.

. Continuously optimize SEO/GEO strategies to maintain and improve search engine rankings.

. Conduct regular audits of the website and marketing materials.

. Present audit findings and strategic recommendations to the manager.

. Assist in identifying and developing partnerships with influencers and potential marketing channels.

. Create detailed briefs for partners and influencers, ensuring alignment with brand objectives and guidelines.

. Provide creative direction to ensure content resonates with the target audience and maintains brand integrity.

. Provide ongoing support for all marketing deliverables, ensuring alignment with the company's strategic goals and brand values.

. Conduct research on trending topics and hashtags to inform content creation and campaign strategies.

. Assist in writing and editing marketing emails, providing creative direction for their content and design