Head of Marketing and Customer Experience (B2B)

Our client is a large organization within the industrial and manufacturing industry. Known for its robust operations and market presence, the company delivers high-quality products and services, fostering innovation and excellence in its field.

• Develop and implement marketing strategies to drive business growth and brand visibility.
• Lead the execution of marketing campaigns across multiple channels, ensuring alignment with company goals.
• Analyze market trends and customer insights to identify opportunities for growth.
• Will serve as the Voice of the Customer, ensuring that marketing initiatives, customer feedback, and CRM data translate into actionable insights that support Sales, Business Development, and Service teams.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Oversee the development of marketing materials, including digital content and promotional assets.
• Monitor campaign performance and provide actionable insights for continuous improvement.
• Lead and mentor the marketing team to achieve their professional and organizational goals.