Head of Marketing and Communications - Digital, Growth, & PR

Marketing & Communications Manager - Digital, Growth, & PR

About the Role

JoyRide is looking for a hands-on Marketing and Communications Manager to lead our digital marketing, campaigns, social media, influencer marketing, branding, and PR initiatives.

Strong digital marketing and paid media experience is essential for this role. You will help develop strategies to acquire and retain customers, support new service and regional launches, strengthen the JoyRide brand, and ensure our marketing and communications activities work together toward clear business and growth objectives.

You will work closely with the Creatives and Social Media teams, external digital consultants and agencies, Special Projects, and other internal teams.

Key Responsibilities

• Lead digital marketing strategy and campaigns across Meta, TikTok, Google, and other relevant channels.
• Manage paid media campaigns, including budgets, targeting, schedules, deployment, monitoring, and optimization.
• Be comfortable working directly with advertising platforms, including launching, pausing, adjusting, and reviewing campaigns when needed.
• Work closely with external digital consultants, if any, while maintaining internal ownership of strategy, execution, and results.
• Develop integrated marketing strategies for customer acquisition, engagement, retention, promotions, service launches, regional expansion, and brand awareness.
• Help develop go-to-market strategies for new services and regional launches, including target audiences, positioning, messaging, channel mix, promotional approach, and launch activities.
• Develop and test customer engagement and retention initiatives to encourage repeat usage, reactivate inactive customers, and strengthen customer loyalty.
• Help develop and strengthen JoyRide's brand positioning, messaging, tone of voice, and overall market presence, ensuring consistency across customer-facing channels.
• Oversee social media strategy, content direction, campaign messaging, and content calendar.
• Manage influencer and KOL initiatives, including selection, negotiations, briefs, deliverables, posting schedules, and performance.
• Lead and coordinate PR and external communications, including press releases, media opportunities, interviews, statements, and PR partners.
• Support issues and crisis communications by coordinating messaging, responses, and internal approvals.
• Work closely with the Creatives team on campaign and brand requirements, providing clear briefs and ensuring the right assets are produced and deployed.
• Maintain an organized library of marketing and campaign assets and ensure materials are current and properly used.
• Support events, launches, and on-ground activations by coordinating the required marketing, digital, social media, influencer, PR, and creative activities, in partnership with Special Projects.
• Monitor marketing performance and customer behavior and recommend what to continue, improve, scale, test, or stop.
• Use AI and emerging marketing tools to improve research, campaign planning, content development, creative ideation, analysis, automation, and team productivity.
• Stay updated on competitors, market activity, digital trends, customer behavior, and emerging opportunities.

Qualifications

• 5–8+ years of experience in marketing, digital marketing, growth, communications, or related fields.
• Strong hands-on digital marketing and paid media experience, particularly Meta Ads, with exposure to TikTok and Google Ads.
• Experience marketing consumer-facing mobile apps or digital platforms; experience in mobility, fintech, e-commerce, delivery, lifestyle, or other high-frequency consumer services is highly preferred.
• Strong understanding of app acquisition, activation, engagement, retention, reactivation, and lifecycle marketing.
• Experience developing campaigns for customer acquisition, retention, and go-to-market/launch initiatives.
• Experience with brand management, social media, influencers/KOLs, and PR or media relations.
• Strong understanding of digital marketing metrics, targeting, conversion, acquisition, retention, and campaign optimization.
• Tech-savvy and comfortable using AI tools for marketing, research, content, analysis, automation, and productivity.
• Able to develop strong campaign and brand messaging and provide clear direction to creative and content teams.
• Comfortable managing external consultants, agencies, influencers, and other marketing partners.
• Analytical and commercially minded, with the ability to connect marketing activities to business results.
• Highly organized, proactive, resourceful, and hands-on and execution-oriented.

What We're Looking For

Someone who understands how to grow and market a consumer app, not just run advertising campaigns.

The right person should be able to take a business objective — whether launching in a new area, introducing a service, acquiring customers, increasing repeat usage, reactivating customers, or strengthening the JoyRide brand — and determine who to target, what to say, which channels to use, what activities and assets are needed, how to execute, and whether it worked.

This person will serve as a key internal owner for digital marketing, campaigns, acquisition and retention, branding, social media, influencers, and PR, ensuring these activities work together toward JoyRide's business and growth objectives.