Head of Influencer Marketing

Role Overview

We are looking for a strategic, dynamic, and result-oriented Associate Director – Influencer Marketing to lead and scale our influencer marketing business. The individual will be responsible for developing influencer-led brand strategies, driving business growth, managing key client relationships, leading campaign execution, and building a high-performing team.

The role requires a strong understanding of the creator economy, social media trends, digital content, brand storytelling, and influencer ecosystems.

Key Responsibilities

1. Strategy & Planning

• Develop comprehensive influencer marketing strategies aligned with client business and brand objectives.
• Lead influencer-led campaigns across Instagram, YouTube, Facebook, and emerging social platforms.
• Identify relevant influencers, creators, and content communities based on brand requirements.
• Drive innovative campaign ideas, content formats, and creator-led brand solutions.
• Stay updated on industry trends, platform innovations, and evolving creator ecosystems.

2. Client Servicing & Relationship Management

• Lead senior-level client relationships and act as a strategic partner.
• Understand client business objectives and translate them into effective influencer marketing solutions.
• Drive client presentations, pitches, annual plans, and campaign reviews.
• Ensure client satisfaction, retention, and account growth.
• Identify opportunities for cross-selling and upselling influencer marketing services.

3. Campaign Management & Execution

• Oversee end-to-end influencer campaigns, from strategy and creator identification to execution and reporting.
• Ensure effective campaign planning, budgeting, negotiations, and delivery.
• Maintain quality control across influencer content and campaign deliverables.
• Monitor campaign performance, engagement, reach, impressions, and ROI.
• Ensure adherence to timelines, brand guidelines, and regulatory requirements.

4. Business Development & Growth

• Drive revenue growth and profitability for the influencer marketing vertical.
• Lead new business pitches and develop customized influencer marketing proposals.
• Build strategic partnerships with influencers, talent management agencies, creator networks, and platforms.
• Develop scalable influencer marketing solutions and new revenue opportunities.
• Own business targets, budgets, and overall vertical performance.

5. Team Leadership & Development

• Lead, mentor, and develop a team of influencer marketing professionals.
• Establish clear processes, performance metrics, and accountability frameworks.
• Build a culture of creativity, collaboration, innovation, and execution excellence.
• Identify talent requirements and strengthen team capabilities.

6. Analytics & Performance

• Define campaign KPIs and measurement frameworks.
• Analyse campaign performance and provide actionable insights.
• Drive data-led decision-making and optimize campaign effectiveness.
• Present campaign reports, business reviews, and performance recommendations to clients and internal leadership.

Desired Skills & Competencies

• Strong understanding of influencer marketing and the creator economy.
• Excellent strategic thinking and creative problem-solving abilities.
• Strong client management and business development skills.
• Experience in managing large-scale influencer campaigns and budgets.
• Strong negotiation, communication, and presentation skills.
• Commercial acumen with an understanding of revenue and profitability.
• Leadership and team management capabilities.
• Strong understanding of social media platforms, analytics, and digital trends.

Interested candidates can write to us at [Confidential Information]

Warm Regards

Whizz HR