Head of Growth

COMPANY

The Elite Enterprises Inc., the ecommerce company behind Solar Manila. We sell solar lighting direct to consumers in the Philippines across Shopee, TikTok Shop, Shopify and Meta, on both cash-on-delivery and prepaid checkout. About ₱100M in annual revenue in two years, built on two hero SKUs and now expanding the catalogue. Profitable. Roughly 10 people. The founder currently runs marketing himself.

THE ROLE

Head of Marketing & Growth. Our first senior marketing hire. Reports directly to the founder and leads a small in-house creative team: a graphic designer, a multimedia and video editor, CS and messaging sales, plus an external design studio on retainer.

They own the whole marketing engine. Paid acquisition on Meta and marketplace ads. Marketplace growth on Shopee and TikTok Shop, including our move into Mall. The creative engine: briefs, testing cadence, and the team that produces it. The organic side we have not built yet: creators, KOLs, community, PR. And the weekly operating rhythm the function runs on, so the founder stops project-managing campaigns.

MUST HAVE

- Has personally managed a monthly ad budget of at least ₱500,000 and can state the blended ROAS or CPA before and after they took it over

- Has worked in-house at a consumer ecommerce or DTC brand, not only agency-side

- Hands-on in Meta Ads Manager, not just briefing an agency

- Has operated inside Shopee Seller Centre, TikTok Shop, Lazada or a comparable marketplace back end

- Has managed people or specialists directly: media buyers, designers, editors, social managers, or agencies

- Comfortable with ROAS, CAC, MER, contribution margin and budget ownership

- Available during Philippine business hours

STRONG SIGNALS

- Has grown a specific brand from one revenue level to another and can separate their own contribution from the team's

- Full-funnel: has personally owned both paid performance and organic, creator or community growth. Not only one

- Has run cash-on-delivery, or understands why COD makes acquisition numbers unreliable

- Has a described weekly operating rhythm: what they review, when, and what they change because of it

- Has taken a brand from online into physical retail or B2B distribution

- Uses AI meaningfully for analysis, workflows and decisions

LOGISTICS

Full-time. Mostly remote, with occasional onsite in Eastwood or Valenzuela for planning and shoots. Metro Manila based preferred.