We're looking for a data-driven and strategic Head of Growth to lead revenue expansion, customer acquisition, and customer retention across all our channels. You'll own the full growth funnel and work cross-functionally to scale our impact internationally.
Responsibilities
- Own and hit growth targets (revenue, CAC, LTV, retention) across all markets
- Build and scale performance marketing (paid social, search, affiliate) and organic channels (SEO, content, community)
- Lead TikTok Shop and other social commerce strategy, building on existing workstreams
- Design and run CRO experiments across the D2C site and marketplace storefronts
- Develop retention and lifecycle programs (email, SMS, subscription/repeat purchase)
- Build market-specific growth playbooks that account for regulatory differences (e.g., HSA in Singapore) and local consumer behavior
- Manage growth budget allocation and reporting across a multi-country P&L
- Build, mentor, and eventually lead a small growth/performance marketing team
Requirements
- At least 8+ years in growth/performance marketing, ideally in D2C, CPG, or supplements/wellness
- Proven track record scaling paid acquisition profitably across multiple channels
- Experience in Southeast Asian and/or Indian e-commerce ecosystems (Shopee, Lazada, TikTok Shop, Amazon)
- Strong data fluency; comfortable in analytics tools, building dashboards, and making budget calls from cohort/LTV data
- Experience operating across multiple markets & regulatory environments
- Founder-level ownership mentality; comfortable in a lean team where you'll do strategy and execution
- Experience in women's health, wellness, or regulated consumer health categories
