Head of Digital Marketing

Head of Digital Marketing | Shelter Studios

Full time | Remote | Immediate start

Australia's leading agency for luxury hospitality is hiring. Shelter Studios works exclusively with the country's most beautiful places to stay, eat and escape. Coastal retreats, farm stays, alpine collections, chef-led dining rooms, wellness properties. Our clients are the ones people save to their camera roll and plan a year around, and our job is to make sure the right people find them, fall for them and book direct.

This is not a volume agency. We take on a small number of properties and we go deep. The creative is editorial and held to a standard closer to a magazine than a content calendar. We need the performance side held to the same standard.

The people who thrive here tend to go on to build something of their own. Several marketers who have come through Shelter Studios now run their own agencies. We think that is a good sign, not a problem. If you want to see how a premium agency actually works, from creative direction through to paid performance and client strategy, this is the seat to be in.

The role

You will lead digital strategy across our portfolio of luxury hospitality, accommodation and producer clients. Paid social, paid search, SEO, AEO and the emerging channels where discovery is shifting next. You set the strategy, build the campaigns, make the creative and own the numbers.

You will work directly with the founders, not through three layers of account management, and also have a small team to manage.

What you will own

• Full-funnel digital strategy for each client, from awareness through to direct bookings and enquiries
• Full creative strategy, creation and execution over all ad creative that requires visuals.
• Meta (including Advantage+ and Conversions API), Google Ads (Search, Performance Max, Demand Gen and hotel/travel placements), Pinterest, Reddit and emerging platforms
• SEO and AEO: technical SEO, schema, content strategy and visibility in AI answer engines like ChatGPT, Perplexity and Google AI Overviews
• Measurement and attribution: GA4, server-side tracking, booking engine integration and reporting clients can actually understand
• Landing pages, CRO and remarketing that move guests from inspiration to booking
• Growing each client's direct booking share and reducing their reliance on OTAs.

Non-negotiables

• Senior, hands-on experience running paid and organic search for high-end hospitality, travel or accommodation brands. You understand how this category speaks, and how it does not.
• You build your own high-converting creative. You are not waiting on a designer to hand you assets, and your ads look like they belong next to the brand, not beneath it.
• You research the category properly. You know what competitor properties and collections are running, what is working globally, and you act on it. Not just send us a link.
• You are already using AI to drive real efficiency across ad accounts, search and reporting. Not planning to look into it.
• You can build a funnel from scratch and show conversions for a client early, with tracking you trust.
• You own client accounts, lead the conversation on performance and execute with minimal handholding.

If your idea of performance marketing is boosting posts and hoping for the best, this is not the role for you. We mean that kindly.

Preferred

Experience with hospitality tech (booking engines, channel managers, metasearch), and the ability to pick up ad hoc creative and branding work when a founder-led client needs it. Campaign identities, decks, collateral.

The practical bits

• Full time, across multiple accounts
• Remote
• Immediate start. The work is waiting.
• Competitive salary

How to apply

• Email [Confidential Information] with your work: accounts you have grown, campaigns and ad creative you are proud of, and the numbers behind them (ROAS, CPA, direct booking growth, organic lift). A short note on the hospitality brands you admire and why will tell us more than a cover letter.