ROLE OVERVIEW
The Digital Marketing Head is responsible for leading the enterprise-wide digital marketing ecosystem across all brands and business segments of the company. This role oversees end-to-end digital strategy, media performance, CRM governance, AI-driven marketing, and digital execution excellence, ensuring that all digital initiatives drive measurable business results across awareness, lead generation, and conversion.
The Digital Marketing Head combines strategic leadership with hands-on technical expertise in paid media, search, programmatic advertising, data-driven targeting, and customer lifecycle management to position the company as a leader in digital real estate marketing.
KEY RESPONSIBILITIES
A. Enterprise-Wide Digital Marketing Strategy
- Lead the planning, development, and execution of the enterprise digital marketing roadmap across residential, commercial, and corporate business units.
- Set digital performance KPIs and ensure alignment with brand, sales, and business objectives.
- Drive innovation in digital channels, tools, and marketing technologies.
B. Media Strategy, Buying & Optimization
- Oversee all digital media investments to maximize efficiency, cost-effectiveness, and performance.
- Lead performance across:
> Programmatic Display (RTB, AI bidding, video, native, banner ads)
> earch Engine Marketing (SEM) via Google Ads and similar platforms
> Search Engine Optimization (SEO) for lead generation and organic visibility
- Ensure media buying leverages economies of scale, unified vendor management, and brand-wide consistency.
- Monitor ad performance and optimize campaigns for lead quality, cost efficiency, and funnel contribution.
C. Execution Governance & Digital Excellence
- Establish digital marketing governance standards including tagging, data capture rules, attribution models, and creative guidelines.
- Ensure all campaigns follow best practices in tracking, experimentation, retargeting, and measurement.
- Standardize workflows with internal teams and agencies to safeguard brand integrity and execution quality.
D. Enterprise CRM Strategy & Governance
- Own the company's CRM vision and ensure alignment across Sales, Marketing, and Customer Engagement.
- Strengthen CRM processes such as lead scoring, segmentation, nurturing journeys, automation rules, and customer lifecycle management.
- Work closely with Digital Sales and BI teams to ensure data accuracy, pipeline visibility, and campaign-to-sales alignment.
- Optimize CRM tools, adoption, and user discipline across the enterprise.
E. AI Marketing & Data-Driven Targeting
- Integrate AI-powered marketing technologies for enhanced targeting, predictive analytics, and marketing automation.
- Implement AI and machine learning tools for:
- Audience modeling & predictive lead scoring
- Dynamic creatives & personalization
- Automated bidding in paid media
- Intent-based targeting and remarketing
- Collaborate with Data/BI teams to build advanced performance dashboards and real-time insights.
F. Cross-Functional Leadership & Stakeholder Management
- Partner with Sales, Brand, CRM, Strategy, BI, and Project Development teams to align digital priorities with business needs.
- Lead relationships with digital agencies, media partners, MarTech vendors, and industry platforms.
- Coach and develop the internal digital team, building capabilities in analytics, media, and marketing technology.
G. Reporting, Performance Reviews & Executive Insights
- Lead the development of digital performance dashboards for senior executives.
- Present insights, trends, and recommendations regularly to ExCom and senior leaders.
- Deliver strategic guidance on market shifts, digital behavior trends, and competitive landscape.
III. QUALIFICATIONS
- Bachelor's degree in Marketing, Digital Communications, Business, Data Science, IT, or related field.
- 15+ years of experience in digital marketing, performance marketing, or media strategy.
- Deep expertise in SEM, SEO, Programmatic, CRM, and analytics.
- Strong leadership experience managing internal teams and agencies.
- Strong understanding of MarTech, adtech, CRM platforms, analytics dashboards, and AI-driven marketing tools.
- Proven track record in driving measurable digital results in large, multi-business organizations
IV. KEY COMPETENCIES AND SKILLS
- Digital Marketing Strategy
- Programmatic Media Buying
- SEM / SEO Mastery
- CRM Strategy & Lifecycle Marketing
- AI/Automated Marketing Systems
- Data Analytics & Optimization
- Vendor & Agency Management
- Execution Governance & Quality Assurance
- Leadership & Cross-Functional Collaboration
- Highly analytical and data-driven decision maker
- Strategic thinker with strong execution discipline
- Strong communication and executive presence
- Innovative, adaptive, and forward-looking
- Collaborative and influential across diverse teams
