Head of Commercial Operations

Company: A leading, fully licensed online casino and entertainment operator in the Philippines

Key Responsibilities

Commercial Strategy & P&L:

• Manage the country P&L
• Establish the annual commercial strategy, growth targets, and marketing budget allocations.
• Lead commercial forecasting and adjust plans based on market performance.

Player Acquisition:

• Direct multi-channel user acquisition strategies across digital and omni-channel touchpoints.
• Manage performance channels, including affiliates, PPC, SEO, social, display, and local activations.
• Optimize onboarding and conversion funnels to maximize real-money player activation.

Retention, CRM & VIP:

• Drive lifecycle marketing, player reactivation, and lifetime value (LTV) growth.
• Oversee CRM automation, behavioral segmentation, and loyalty programs.
• Lead the VIP strategy, tiering structure, and account management to drive high-value player retention.

Brand, Analytics & Operations:

• Supervise brand building, public relations, and communications across mobile, web, and retail.
• Oversee commercial business intelligence, customer segmentation, and performance reporting.
• Lead the commercial team and manage third-party agency and partner relationships to maximize ROI.
• Manage and enhance the commercial and marketing technology stack.

Candidate Profile

Experience & Industry:

• 5+ years in a senior commercial leadership role with P&L exposure.
• 10+ years of overall marketing and commercial experience.
• Prior experience in the iGaming sector (online casino or sports betting) is required.
• Operational experience in the Philippines or Southeast Asia is strongly preferred.
• Relevant bachelor's degree (Marketing, Business, or related) preferred.

Core Skills & Competencies:

• Strong commercial acumen connecting marketing investments directly to revenue.
• Hands-on knowledge of digital acquisition channels (affiliates, PPC, SEO, social, programmatic).
• Expertise in designing and executing automated CRM and retention frameworks.
• High data literacy, analytical capability, and reporting proficiency.
• Proven track record in managing external agencies and commercial partners.

Leadership & Personal Attributes:

• Collaborative executive partner to executive management.
• Delivery-focused with high adaptability in ambiguous, fast-moving environments.
• Commercially curious with a strong drive to identify growth opportunities.
• Clear, confident communicator with strong talent development and people leadership skills.