Head of Channel Sales - General Trade

Our client is a leading multinational FMCG organization with a strong portfolio of globally recognized brands. Known for its high-performance culture, innovation, and people-first approach, the company offers a dynamic environment with strong career growth opportunities and regional exposure.

• Lead the national General Trade (GT) channel strategy and execution through a primary distributor and sub-distributor network
• Drive achievement of sales targets (sell-in, sell-out, and profitability metrics) and manage forecasting processes
• Develop and implement cost-efficient Route-to-Market (RTM) strategies to expand distribution and grow market share
• Oversee distributor performance, ensuring strong execution in merchandising, availability, and in-store excellence
• Lead trade promotions, pricing implementation, and trade investment management for optimal ROI
• Strengthen partnerships with distributor stakeholders and key trade accounts
• Drive execution of category and channel development initiatives to increase market penetration and consumption
• Lead, coach, and develop a high-performing sales team, including both direct and indirect reports
• Ensure alignment and execution of brand and trade marketing initiatives in the GT channel
• Monitor financial performance and ensure adherence to budget and trade spend guideline