GTM Manager

Role Summary

Lead the GTM strategy and commercial performance for assigned product categories by owning category P&L, driving business planning, product launches, sales execution, and cross-functional collaboration to achieve revenue, volume, and market share targets.

Key Responsibilities

• Own category P&L and deliver annual, quarterly, and monthly AOP targets (revenue, volume and profitability).

• Drive pricing strategy, promoter management and enabler optimization.

• Develop and execute GTM strategy for assigned product categories.

• Lead PSI management, sales planning, demand forecasting and target alignment with sales channels.

• Own IPMS (Integrated Product Marketing & Sales) for new product launches.

• Partner with Marketing on product positioning, product marketing and performance marketing.

• Work with Finance on business forecasts, budgeting and system forecast uploads.

• Collaborate with Online, Offline and Channel Sales teams to grow Xiaomi market share.

• Track competition, market trends and recommend strategic actions.

• Work closely with Xiaomi HQ and cross-functional teams to ensure business alignment.

Qualifications & Experience

• MBA from a reputed institute (Mandatory)

• 5–8 years of experience in consumer industries (Consumer Electronics, FMCG, Consumer Durables, Retail, etc.)

• Strong experience in retail, distribution, category management, GTM, business planning and P&L management.

Key Skills

Commercial acumen • P&L Management • GTM Strategy • Pricing • Sales Planning • PSI Management • Forecasting • Product Launches • Stakeholder Management • Analytical Skills • Cross-functional Leadership