Growth Specialist

Vteco Computer Solutions Inc.

Philippines, Quezon City

3-5 Years

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Job Description

Growth Strategy & Client Planning
Develop comprehensive growth strategies tailored to each client's business goals, industry, and target market.
Translate client objectives into actionable growth roadmaps with clear KPIs and timelines.
Lead growth planning for client onboarding, campaign launches, and scaling phases.
Performance Marketing & Experimentation
Design and oversee A/B tests and experiments across ads, landing pages, funnels, and creatives.
Identify and test new growth opportunities, channels, and frameworks to improve performance.
Continuously optimize paid and organic channels including Meta, Google, TikTok, SEO, email, and affiliates.
Data Analysis & Insights
Monitor and analyze performance metrics such as CAC, LTV, ROAS, conversion rates, and retention.
Turn data insights into strategic recommendations and actionable next steps.
Prepare performance reports, dashboards, and presentations for internal review and client meetings.
Client Collaboration & Communication
Act as a strategic partner to clients, providing guidance on growth priorities and opportunities.
Present growth strategies, insights, and performance results to clients in a clear and structured manner.
Manage expectations and align growth initiatives with client timelines and budgets.
Cross-Functional Execution
Collaborate with media buyers, creatives, content teams, SEO specialists, and developers to execute growth plans.
Provide strategic direction to ensure campaigns, funnels, and content align with growth objectives.
Ensure timely and high-quality delivery of growth initiatives across accounts.
Optimization & Scaling
Identify winning strategies and scale them efficiently while managing risks and budgets.
Recommend budget allocation and channel prioritization based on performance.
Document growth frameworks, playbooks, and best practices for agency use.

Minimum Qualifications

Bachelor's degree in Marketing, Business, or a related field.
35 years of experience in growth marketing, performance marketing, or digital strategy (agency experience preferred).
Strong analytical and strategic thinking skills.
Experience managing multiple client accounts simultaneously.
Proficiency in paid media platforms, analytics tools, and experimentation frameworks.
Excellent presentation, communication, and stakeholder management skills. Preferred Skills
Experience working with e-commerce, SaaS, or lead-generation clients.
Knowledge of CRO, UX principles, and funnel optimization.
Familiarity with CRM, marketing automation, and attribution tools.
Startup or high-growth environment experience.
Key Performance Indicators (KPIs)
Client revenue and growth performance
ROAS and cost efficiency
Conversion rate and funnel improvements
Client retention and satisfaction
Successful execution of growth experiments
Timely and effective strategic recommendations