Growth Project - Performance Product Marketing (Shopee)

Shopee

Philippines

3-5 Years

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Job Description

Job Description:

Develop and own the quarterly growth roadmap, aligning user acquisition targets with Shopee's broader business objectives.
Analyze the entire user journey (Acquisition, Activation, Retention) to identify friction points and deploy experiments to improve conversion rates.
Execute and sync growth levers across the Shopee ecosystem, including PNs, EDMs, and Social Media to ensure a unified user journey.
Design and execute complex, multi-touchpoint growth loops, including referral programs, gamification features, and seasonal mega-campaigns for the assigned project
Hands-on execution of A/B and multivariate tests on landing pages, checkout flows, and onboarding screens to reduce drop-off rates.
Navigate internal compliance and legal requirements for new user incentives, ensuring all growth mechanics meet regional regulations.
Lead collaboration with Product, Engineering, and Creative teams to build internal growth tools and automate repetitive marketing tasks.
Coordinate with Regional teams to adapt global growth frameworks to local market nuances, ensuring execution is culturally relevant and technically sound.
Collaborate with Data Engineers to ensure all new growth features have the correct tracking events tagged and mapped in the internal data warehouse.
Own the growth dashboard perform deep-dive analytics into campaign performance and ROI to determine which levers to scale or kill.
Oversee the project's budget, ensuring optimal allocation across different channels and experiments to maintain a healthy CAC/ CPMAU
Stay ahead of e-commerce trends and competitor moves to pivot strategies in a highly volatile market.
Assist in pulling daily or weekly performance numbers to help the team decide which experiments to scale

Requirements:

Strategic Mindset: Proven ability to not just execute, but to build a cohesive growth strategy from scratch using data and market insights.
Analytical Proficiency: Strong experience Excel and Powerpoint
Project Ownership: 3-5 years of experience in Growth, Performance Marketing, or Product Management, ideally within the e-commerce or tech sector.
Experimentation Rigor: Deep understanding of A/B testing methodologies and the ability to design statistically significant experiments.
Leadership Qualities: Experience managing stakeholders at various levels and the ability to mentor junior or temporary staff.
Technical Breadth: Familiarity with marketing automation

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About Company

ShopeeJob Source: careers.shopee.sg

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 146212465

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