Growth & Performance Marketing Lead

• Develop and execute paid media strategies to drive MAU, traffic, and orders across Shopee Philippines
• Manage advertising investments across Meta, Google, TikTok, Pangle, and third-party advertising networks
• Oversee advertising strategy and operations across app installs, retargeting, branding, affiliate, and other paid media campaigns
• Optimize marketing budgets, channel mix, targeting, bidding strategies, and creatives to maximize business impact and ROI
• Monitor and analyze performance metrics, including MAU, orders, installs, CPI, CPA, CPO, and ROAS
• Evaluate advertising effectiveness and incremental contribution to user growth and transactions
• Conduct deep-dive analyses to identify performance gaps, growth opportunities, and optimization initiatives
• Collaborate with Business Intelligence, Marketing, Finance, and Commercial teams on performance measurement, campaign planning, and execution
• Manage relationships with advertising platforms, media agencies, and external partners
• Identify and test new advertising channels, technologies, and AI-enabled optimization tools
• Lead improvements in campaign operations, reporting automation, and advertising efficiency
• Prepare performance reviews, budget recommendations, and strategic updates for senior management

• Minimum 8-10 years of experience in performance marketing, digital advertising, paid media, growth marketing, strategy consulting, business operations, or related fields
• Experience in performance marketing at a leading technology company, digital platform, or advertising agency, or strategy consulting experience at McKinsey, BCG, Bain (MBB), or equivalent
• Strong analytical and structured problem-solving skills, with the ability to translate complex data into actionable business strategies
• Strong commercial judgment and understanding of marketing investments, budget optimization, and business growth drivers
• Familiarity with digital advertising platforms such as Meta, Google, TikTok, and other paid media channels
• Understanding of user acquisition, retargeting, advertising attribution, campaign optimization, and marketing ROI
• Comfortable working with large datasets, performance dashboards, and business metrics
• Excellent stakeholder management, communication, and senior management presentation skills
• Strong bias for action, ownership mentality, and ability to execute in a fast-paced environment
• Ability to quickly learn new platforms, tools, and advertising concepts

Nice to Have

• Experience in e-commerce, digital marketplaces, or consumer internet platforms
• Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, Pangle, and third-party advertising networks
• Experience managing large-scale mobile app acquisition and retargeting campaigns
• Familiarity with AppsFlyer, Adjust, or other mobile attribution platforms
• Experience with marketing incrementality, media mix modeling, or advanced attribution methodologies
• Working knowledge of SQL, Python, BigQuery, or other analytics tools
• Experience managing affiliate advertising, programmatic advertising, or performance-based media partnerships
• Familiarity with AI and automation tools for advertising optimization and operational efficiency