We're hiring for a Growth Marketing Specialist to own paid media and search across HMR's channels and drive measurable growth in traffic, leads, and revenue. You'll live in the numbers, run experiments, and use modern AI tools and workflows to move faster than a traditional marketing role.
Key Responsibilties:
- Plan, launch, and optimize paid media campaigns across Google Ads (Search, Shopping, Display, YouTube), Meta, TikTok, and other platforms
- Own SEO and SEM strategy to grow both organic and paid search visibility and traffic
- Optimize for AI-driven search — GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) so HMR surfaces in AI-generated answers and answer engines, not just traditional search
- Build and run AI-powered marketing workflows to scale content production, reporting, and campaign operations
- Track, analyze, and report performance against KPIs — ROAS, CAC, conversion rate, CPL, and channel efficiency
- A/B test landing pages, ad creatives, and funnels to lift conversion
- Manage budgets and continuously improve spend efficiency
Qualifications:
- 1–3 years of hands-on digital / performance marketing experience (fresh, sharp, and eager to grow)
- Practical Google Ads experience — Search, Shopping, and Display
- Strong grasp of SEO and SEM fundamentals and best practices
- Working knowledge of paid media across multiple platforms (Meta, TikTok, Google)
- Familiarity with GEO and AEO — how to optimize for AI answer/generative engines
- Comfortable using AI tools and workflows for marketing tasks and automation
- Analytical mindset — comfortable with GA4, dashboards, and turning data into decisions
