Combine local cultural characteristics and audience preferences to develop short drama promotion angles suited to the Philippine market — owning the demand side end-to-end
Design user engagement campaigns to attract more users to watch short dramas and improve retention.
Push external partnerships — identify, pitch, and close partnership and co-marketing opportunities (offsite venues, distribution channels, brand collaborations) that bring new audiences to short dramas
Own internal promotion and exposure — manage and optimize in-app exposure surfaces to maximize traffic into the short drama experience.
Requirements
Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
At least 5 years of experience in marketing, growth, affiliate/partnership management, or account management — with significant experience gained at an advertising, creative, media, or marketing agency.
Proven track record driving user acquisition or engagement campaigns; experience in entertainment, content, or media a strong advantage.
Established networks across affiliate networks, KOL/MCN agencies, and partnership/distribution channels.
Agency-side experience running affiliate, performance, or brand campaigns for entertainment, media, or consumer clients — comfortable in a fast-paced, stakeholder-driven environment and turning briefs into executed campaigns.
Familiar with the Filipino entertainment landscape and social culture, with a keen sense for trends and social hot topics.
Hands-on experience with KOL campaign management, and partnership outreach.
Excellent communication and stakeholder management skills, with proven experience coordinating internal and external teams.
Highly organized and detail-oriented; able to manage multiple campaigns simultaneously, ensuring deadlines are met and campaigns launch on time.
Strong analytical skills; able to analyze campaign performance data to identify trends and insights, and execute optimization strategies based on performance.
