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Shopee

Growth Marketing Manager

Shopee
Philippines, Manila
5-7 Years
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  • Posted 22 hours ago
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Job Description

Job Description:

  • Combine local cultural characteristics and audience preferences to develop short drama promotion angles suited to the Philippine market - owning the demand side end-to-end
  • Design user engagement campaigns to attract more users to watch short dramas and improve retention.
  • Push external partnerships - identify, pitch, and close partnership and co-marketing opportunities (offsite venues, distribution channels, brand collaborations) that bring new audiences to short dramas
  • Own internal promotion and exposure - manage and optimize in-app exposure surfaces to maximize traffic into the short drama experience.

Requirements:

  • Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
  • At least 5 years of experience in marketing, growth, affiliate/partnership management, or account management - with significant experience gained at an advertising, creative, media, or marketing agency.
  • Proven track record driving user acquisition or engagement campaigns experience in entertainment, content, or media a strong advantage.
  • Established networks across affiliate networks, KOL/MCN agencies, and partnership/distribution channels.
  • Agency-side experience running affiliate, performance, or brand campaigns for entertainment, media, or consumer clients - comfortable in a fast-paced, stakeholder-driven environment and turning briefs into executed campaigns.
  • Familiar with the Filipino entertainment landscape and social culture, with a keen sense for trends and social hot topics.
  • Hands-on experience with KOL campaign management, and partnership outreach.
  • Excellent communication and stakeholder management skills, with proven experience coordinating internal and external teams.
  • Highly organized and detail-oriented able to manage multiple campaigns simultaneously, ensuring deadlines are met and campaigns launch on time.
  • Strong analytical skills able to analyze campaign performance data to identify trends and insights, and execute optimization strategies based on performance.

More Info

Job Type:
Permanent Job
Industry:
Internet/E-commerce
Function:
Marketing
Employment Type:
Full time

About Company

Shopee

Shopee Pte. Ltd. is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad. As of 2021, Shopee is considered the largest e-commerce platform in Southeast Asia with 343 million monthly visitors.

Job ID: 149132201

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Last Updated: 12-06-2026 05:37:56 AM
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