Growth Marketing Manager (SEO / AEO / Backlinks)

SocialPost.ai

Remote, Philippines – Full-time, US Eastern business hours

SocialPost.ai is an AI-powered social media management platform for small businesses and creators, serving 15,000+ users. You will own our search and backlink engine end-to-end, turning the deliverables in our current SEO/backlink proposal into an in-house, repeatable system.

Your mission: build and run a durable organic acquisition machine (SEO + AEO + GEO + backlinks) that compounds, increases qualified traffic, and drives free-to-paid conversions.

Job Description

Search, AEO, and Backlink Engine

• Own SEO, AEO, and GEO end to end: keyword research, technical audits, on-page optimization, content recommendations, and backlink strategy/execution.

• Design and maintain a search and backlink operating system based on the deliverables in our current SEO proposal, replacing the agency with in-house execution.

• Stay ahead of AI search changes (AEO), schema/structured data, and how tools like SocialPost.ai are discovered by small businesses and creators.

Backlink Acquisition and Management

• Build, maintain, and grow a high-quality backlink profile for SocialPost.ai, targeting relevant domains with strong authority in marketing, social media, AI, and SMB/creator verticals.

• Run systematic outreach programs: guest posts, resource page placements, digital PR, niche directories, and contextual editorial links aligned with the proposal's paid-link budget client-funded, at cost, no markup model (you run the machine; we fund the links).

• Create and manage prospect lists, outreach templates, and follow-up sequences to secure placements at scale while protecting brand and domain reputation.

• Track and report backlink performance by outcome (new referring domains, link quality, impact on rankings and organic traffic).

Technical SEO and Site Health

• Run regular technical SEO audits of SocialPost.ai (crawlability, indexation, site speed, mobile, Core Web Vitals, internal linking, canonicalization, sitemaps, robots.txt, redirects, duplicate content).

• Implement or coordinate fixes directly in HubSpot and our CMS, working with product/engineering only when necessary.

• Ensure all changes follow best practices and do not conflict with our product, analytics, or tracking stack.

On-Page Optimization and Content Support

• Own on-page SEO for key pages: titles, meta descriptions, headings, internal links, structured data, and content recommendations aligned to target keywords and search intent.

• Partner with content and product marketing on briefs, outlines, and optimization requirements for new pages, blogs, and landing pages.

• Ensure new content ships search-ready and is linked into our internal architecture to support ranking and backlink value.

Measurement, Reporting, and Scoreboards

• Define the scoreboard for search and backlinks: rankings for target keywords, organic traffic, referring domains, authority metrics, and conversion metrics from organic channels.

• Maintain clean reporting and dashboards that map directly to the outcomes in the SEO/backlink proposal (e.g., link volume/quality vs. traffic and conversion uplift).

• Bring the founder a clear, honest monthly readout: what we shipped, what moved, what didn't, and what we're changing next.

Integration With Broader Growth

• Support lifecycle and retention work in HubSpot (segments and pages must reflect the search strategy, not fight it).

• Ensure the marketing site evolves in a way that compounds search and backlink gains: new landing pages, updated navigation, and conversion paths that maximize organic value.

• Collaborate with paid, partnerships, and referral programs so backlinks and organic content amplify the rest of the growth stack instead of operating in a silo.

What You're Walking Into

• This is a build role: we have existing channels and an external SEO/backlink proposal; your job is to turn that into a lean in-house system that runs on process, not heroics.

• You get a direct line to the founder, clear outcomes, and room to experiment, but you own the roadmap and the backlog for all search and backlink work.

• The first two quarters are about: translating the proposal's deliverables into a concrete operating plan, launching and stabilizing backlink and search systems, and proving impact on traffic and free-to-paid conversion from organic channels.

Must-Have Skills and Experience

• 3–5 years in SEO / growth / demand gen, with demonstrable experience owning backlink campaigns and technical/on-page SEO for SaaS or B2B/SMB products.

• Proven track record: show us a domain you grew (rankings, traffic, backlinks, conversions) and the systems you built to do it.

• Hands-on backlink experience: prospecting, outreach, negotiation, and managing paid/link budgets in a transparent, at-cost way.

• Strong skills across: keyword research, competitor analysis, technical audits, structured data, and link building.

• Comfortable running tools like Ahrefs, SEMrush, Google Search Console, Google Analytics, and similar platforms.

• AI-driven, human-led instincts: you use AI tools (Claude, Lovable, GitHub Copilot, etc.) to move faster, but you decide what good looks like and ship clean work.

• Strong written English for precise outreach emails, guest content pitches, and on-page copy edits.

• Based in the Philippines, with reliable internet and the ability to work full US Eastern business hours.

Nice to Have

• Experience marketing to small businesses, creators, or in the social media / martech / AI tool space.

• Experience with product-led growth funnels (free-to-paid) and tying organic acquisition to in-product activation and retention.

• Familiarity with HubSpot for landing pages, workflows, and reporting.

• Prior experience replacing or augmenting an SEO/backlink agency with in-house processes.

How We Work

• Direct, specific, low-ego: we care about outcomes, not theater.

• We work AI-first and lean: judgment leads, AI does the lifting, and we keep our systems clean.

• You don't wait for perfect briefs or big teams: you see the gap and fill it.

Equal Opportunity

SocialPost.ai is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. Reasonable accommodations are available for applicants with disabilities.