Growth Marketing Manager

Growth Marketing Manager, APAC

Develop and execute full-funnel marketing campaigns across paid social, search, and other digital channels to drive acquisition, retention, and brand awareness at scale

Analyse campaign performance data to identify growth opportunities and optimize marketing spend for maximum efficiency, using AI to accelerate insight generation and surface opportunities faster

Monitor daily campaign operations and performance metrics, providing actionable recommendations for real-time optimisation and anomaly detection

Manage budgets and forecast marketing performance to meet or exceed growth targets, actively adjusting channel allocation and spend based on in-flight data and business priorities

Strong complex project management, and ability to collaborate cross-functionally with product marketing, martech, research, and creative teams to execute the campaign and ensuring go-live, including cross-timezones commitment.

Partner with analytics and data science teams to develop measurement frameworks and attribution models

Use AI as the default toolkit for day-to-day work — from analysis and experimentation to creative prototyping and workflow automation — while ensuring responsible, policy-compliant use Demonstrate measurable impact from AI-augmented ways of working (e.g., time savings, efficiency gains, faster iteration) and share learnings to scale adoption across the team

Stay current with industry trends, tools, and emerging AI capabilities to continuously improve marketing effectiveness.

Minimum Qualifications

8+ years of experience in growth marketing, performance marketing, or digital marketing with a focus on user acquisition or engagement

8+ years of experience designing and analyzing marketing experiments, including A/B testing and incrementality measurement, to drive data-informed decisions.

Experience using quantitative analysis and marketing data (e.g., campaign metrics, cohort analysis, funnel reporting) to inform decisions and optimize campaigns

Demonstrated AI fluency — already using AI tools in day-to-day marketing work (analysis, experimentation, content, automation) to deliver faster and better outcomes

Experience in developing and executing marketing strategies across multiple markets

Experience using marketing analytics and attribution platforms to measure campaign performance and optimize towards growth KPIs

Experience collaborating with cross-functional teams, including product, data science, and operations, to deliver integrated growth programs.