Growth Marketing Manager B2B SaaS (Remote)

Zenphi is hiring a hands-on Growth Marketing Manager to own sales-accepted SQLs and cost per accepted SQL, with pipeline quality as the guardrail.

Engagement: Full-time, contractor

Location: Remote, with a preference for candidates based in the Philippines, and other countries with strong working-hours overlap with Melbourne (AEST/AEDT, CEO) is required, plus occasional overlap with US Pacific time (commercial lead)

Reports to: CEO

Manages: 1 direct report (technical/website marketing),

Zenphi is entering its next growth phase. We compete with some of the world's largest software companies, and we win through product depth, speed, customer focus and sharper execution. This role is for a commercially minded marketer who enjoys building with limited resources, testing assumptions quickly and taking real ownership of measurable growth.

ABOUT ZENPHI

Zenphi is an AI-powered workflow automation and orchestration platform that helps organizations automate business processes and build governed AI agents. Our platform brings together AI, automation and humans in the loop, with enterprise-grade governance and auditability, so organizations can automate complex processes across Google Workspace, Microsoft 365 and other business applications.

We serve customers across education, healthcare, retail, professional services and other industries in more than 40 countries. The product, customer base and marketing foundations are in place. We are now building a more predictable and scalable growth engine.

THE MISSION

Build a predictable, cost-efficient growth engine that generates sales-accepted SQLs and qualified pipeline for Zenphi. You will own the marketing plan and its execution, and you will personally find, test and scale acquisition channels across inbound, outbound and direct outreach.

Working closely with our commercial lead is central to the role. You will learn which leads become customers, which use cases create higher-value opportunities and which campaigns actually produce revenue, and you will use that to steer your channel mix. SQL volume alone is not the goal.

The CEO sets business objectives and strategic boundaries (ICP, markets, budget). You own the plan and delivery inside them, and you bring data when you think the direction should change.

You are expected to prioritise the channels most likely to generate qualified pipeline, not to keep equal activity going across every marketing discipline.

SUCCESS METRICS

• Sales-accepted SQLs (pipeline volume): primary

• Cost per accepted SQL (acquisition efficiency): primary

• SQL-to-opportunity conversion (pipeline quality, and a guardrail so volume cannot be bought by weakening qualification): secondary

• Marketing-sourced pipeline (revenue contribution): secondary

• Qualified pipeline from non-organic channels (reduced dependence on search): strategic

We also monitor marketing-sourced new ARR to judge the commercial value of what you generate. You are not solely accountable for closed-won revenue, since sales execution sits with our commercial lead. You are expected to understand the commercial impact of your campaigns.

YOUR FIRST 90 DAYS

This role covers a lot of ground. These outcomes tell you what we expect first, and what can wait.

• By day 30: Review existing marketing documentation, systems, campaigns and historical performance. Identify gaps in the handover and establish a reliable baseline for SQL generation and acquisition cost. Agree targets with the CEO and commercial lead.

• By day 60: A reliable funnel dashboard built on the data available, with a clear list of tracking and attribution gaps to fix. A written channel plan with a hypothesis, budget and success threshold for each test. A first outbound campaign live to a defined target account list.

• By day 90: Evidence of progress: at least two non-organic experiments run and reported, including what did not work, early pipeline indicators, and a recommendation on where to scale and where to stop.

WHAT YOU'LL DO

• Own SQL generation and cost per SQL, choosing and prioritising the channel mix across inbound, outbound, direct outreach, events, partnerships and emerging channels

• Build and execute the marketing plan within the objectives set by the CEO, running experiments with clear hypotheses and kill criteria, and using AI agents and automation (including on Zenphi) to scale your own output

• Execute outbound and account-based campaigns hands-on: target-account selection, messaging, sequencing and measurement, working with our commercial lead on qualification, follow-up and conversion

• Run digital acquisition and content: paid campaigns and the content calendar, with spend and output tied to SQLs and pipeline

• Own SEO and AI search (AEO) performance: monthly tracking of qualified organic traffic, AI answer-engine visibility and rankings, as inputs to pipeline rather than ends in themselves

• Establish measurement you can defend: one funnel dashboard and clean attribution in HubSpot and GA4 from spend and activity through to SQL, pipeline and ARR

• Manage a direct report on technical and website execution, plus agencies and vendors, and keep existing marketing infrastructure (website, brand) healthy

• Own execution: deliver on time, flag risks and blockers early, and report proactively, including on experiments that did not work

WHAT WE'RE LOOKING FOR

• 5+ years of B2B SaaS marketing experience. Demonstrated outcomes matter more than years. You have worked directly within the marketing team of a US or Australian B2B SaaS company, in person or remotely. Experience in a lean, resource-constrained SaaS business is strongly preferred.

• Demonstrated experience personally executing outbound or account-based demand-generation campaigns, including audience targeting, messaging, campaign execution and performance measurement. You must have owned campaign outcomes, not simply managed agencies.

• Proven results in at least one other acquisition channel (paid, SEO/AEO, events, partnerships or demand generation).

• Fluency across the full chain: spend or activity, qualified engagement, SQL, opportunity, pipeline and revenue.

• Strong analytics and marketing-ops skills: HubSpot, GA4 and attribution, with a record of clean, defensible reporting.

• Proven AI competence. You use AI daily on real marketing work and run recurring tasks as automated workflows or agents on a schedule or trigger, with a human approval step before anything is published or sent. Be ready to show a real workflow, what it saved or improved, how you checked its output and how you handled data safely.

• Practical SEO/AEO and technical marketing knowledge, enough to run it and to sanity-check technical input.

• Experience managing at least one person or external contractors, while staying hands-on.

• Experience marketing to IT, ops or technical buyers in B2B SaaS. Familiarity with Google Workspace or Microsoft 365 is a strong plus.

• Works fully remote with strong overlap with Melbourne business hours (AEST/AEDT) and professional-level written and spoken English.

NICE TO HAVE

• Lifecycle marketing experience: nurture, reactivation and conversion optimisation

• Experience running webinars or events with a pre-committed ROI case, not just attendance metrics

• A track record of pairing critique of an existing strategy with a concrete alternative

• Knowledge of process automation platforms

HOW WE HIRE

1. CEO screening conversation (30 minutes)

2. Deep dive (60 minutes) into two campaigns you personally ran: budgets, SQLs, conversion rates and outcomes, plus one AI workflow you built, what it saved and how you checked its output

3. Paid practical assessment (3 to 5 hours)

4. Final interview with our commercial and GTM leads, followed by reference checks

WHY ZENPHI

Join an established B2B SaaS company with customers in more than 40 countries and a product that solves real business problems. You'll have direct access to the CEO, ownership of marketing execution, an existing team and marketing infrastructure, and the freedom to test new approaches.

This is an opportunity to build a scalable growth engine, see the commercial impact of your work and help shape the next phase of a company competing in the fast-moving AI automation market.