Growth Marketing Manager - 1 Year Project-Based

Job Summary

The Growth Marketing Manager will be responsible for driving incremental business growth through the development and commercialization of media opportunities across Watsons online and offline ecosystem. The role will work closely with internal Marketing, Commercial, E-Commerce, and external media partners to develop and execute media solutions that increase brand visibility, customer engagement, and revenue opportunities.

The ideal candidate should have experience within retail media, e-commerce media, OOH/DOOH, digital media, media publishing, or other media-driven businesses, with a strong understanding of how media platforms and advertising solutions are developed, positioned, and commercialized.

The role will also support the identification of new media opportunities, development of business propositions, partner engagement, campaign performance analysis, and continuous improvement of Watsons media offerings.

Key Responsibilities

• Identify new revenue and business development opportunities across retail media, e-commerce, digital, OOH/DOOH, and other relevant media channels.
• Work with internal stakeholders and external partners to develop media solutions based on advertiser and brand needs.
• Coordinate with Marketing, E-Commerce, Commercial, and other teams to ensure effective campaign execution.
• Monitor campaign and media performance and translate data into actionable recommendations.
• Conduct market and competitive scans to identify emerging media formats, platforms, pricing models, and growth opportunities.
• Recommend improvements to media products, processes, and commercial propositions based on market feedback and performance insights.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or a related field.
• At least 5 years of relevant experience in media, advertising, business development, or commercial roles.
• Strong preference for candidates with experience in retail media, e-commerce media, OOH/DOOH, digital media, media publishing, e-commerce platforms, or advertising/media solutions.
• Experience in media business development, account management, commercial partnerships, or media sales is highly preferred.
• Sales experience is an advantage, particularly in developing client relationships, presenting commercial solutions, and driving revenue opportunities.
• Strong understanding of advertising channels, media platforms, and digital/e-commerce ecosystems.
• Strong analytical skills with the ability to assess campaign performance and identify commercial opportunities.
• Excellent communication, presentation, negotiation, and stakeholder management skills.