Growth and Retention Marketing Manager

RESPONSIBILITIES:

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates.

• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals.

• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion.

• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels.

• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones.

• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance.

• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions.

• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys.

• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability.

• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact.

QUALIFICATIONS:

• Bachelor's degree in marketing, communications, business, or related field.

• 5+ years of experience in B2B or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles.

• Strong ABM (Account Based Marketing) Experience

• Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth.

• Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution.

• Strong project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment.

• Ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action.

• Strong collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams.

• Excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.

• Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience preferred.

• Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools preferred.