Growth and Marketing Lead - Fintech, Remote

A Southeast Asian fintech company on a mission to accelerate the financial success of MSMEs by providing simple, powerful tools spanning digital payments and business management. Now expanding into the Philippines, the company is entering its next growth chapter by bringing seamless payment and financial services to local merchants.

1. Digital Growth & Performance

• Set up and manage our digital channels (social media, paid ads, website, influencer/KOL marketing).
• Develop localized creative strategies and campaigns to drive merchant acquisition.
• Collaborate with HQ on growth experiments and funnel optimization.

2. Brand Implementation & Localization

• Be the local owner of BukuWarung's brand identity ensuring that every touchpoint (copy, visuals, tone, uniforms, sales kits, etc.) fits the Filipino context.
• Adapt HQ branding and messaging to resonate with local MSMEs, balancing trustworthy fintech and helpful for my store tone.
• Support brand rollout decisions: brand name, tagline, visual style, and on-ground activations.

3. Market Insights & Local Intelligence

• Act as the bridge between PH merchants and HQ teams.
• Gather merchant feedback, consumer insights, and competitive intel to guide product and marketing decisions.
• Build and maintain a decision-making framework rooted in local data and behavior.