About ETap Solutions
Founded in 2015,
eTap Solutions (a unit of eTap Inc.) is at the forefront of financial technology in the Philippines, specializing in self-service transaction machines, payment systems, and innovative fintech solutions. We design, manufacture, and operate cutting-edge kiosks and payment platforms that enable seamless transactions for telecoms, digital banks, payment aggregators, and retail partners.
At eTap Solutions, we combine
ingenuity, collaboration, and customer-centricity to deliver solutions that drive financial inclusion and operational efficiency across communities. Our team continuously innovates to ensure our systems are secure, reliable, and easy to usemaking financial services more accessible to everyone.
Join eTap Sol
Being part of eTap Community means working in a forward-thinking, innovative company that is shaping the future of financial services while making a tangible difference in the lives of many. If you're passionate about technology, collaboration, and making an impact on society, eTap is an exciting place to be.
What the Grassroots Marketing Manager Looks Forward to Doing Well
As a Grassroots Marketing Manager, you will excel in translating national campaigns into field success. You will lead Grassroots Marketing Officers (GMOs), oversee on-ground activations, manage co-marketing programs with store partners, and ensure every campaign is executed with speed, quality, and accountability. Your success is measured by execution excellence, transaction uplift, partner engagement, and field visibility.
What You Will Do
Field Strategy Execution
- Convert national campaigns into local rollout plans with clear timelines, territory assignments, and measurable targets.
- Ensure clarity of activation objectives and drive on-time, on-budget execution.
- Enforce standardized execution checklists and reporting protocols.
Leadership and Management of GMOs
- Directly manage and coach Grassroots Marketing Officers, setting weekly targets and monitoring performance.
- Conduct regular field audits and performance reviews.
- Build team capability through structured training and mentoring.
Store Partner Co-Marketing Performance
- Lead co-marketing programs aligned with growth priorities.
- Ensure brand compliance in co-branded materials.
- Track partner participation, measure transaction uplift, and escalate underperforming locations with corrective action plans.
On-Ground Activations and Operational Discipline
- Oversee roadshows, caravans, and community activations with ROI focus.
- Ensure operational readiness, manpower efficiency, and cost discipline.
- Maintain high visibility standards across all physical touchpoints.
Collateral Governance and Compliance
- Manage deployment, maintenance, and audits of in-store collaterals and kiosk branding.
- Achieve 95% compliance in visibility audits.
- Ensure timely replacement of damaged or outdated materials.
Market Intelligence and Competitive Reporting
- Submit monthly field intelligence reports covering competitor activity, local consumer insights, and partner feedback.
- Recommend tactical adjustments based on real field data.
Other Duties
- Perform additional tasks as assigned while ensuring adherence to company policies and operational standards.
Why You Should Join Us
- Competitive salary and benefits (phone, laptop, transportation allowance, performance bonuses, medical reimbursement).
- Lead a team driving measurable local impact in a growing fintech company.
- Opportunity to develop leadership, field execution, and partner engagement expertise.
Why you shouldnt
- If you prefer a desk-bound or low-pace work environment, this role may feel limiting.
- If you are not comfortable leading field teams in dynamic, high-accountability settings, this may not be a good fit.
- If executing strategy in highly localized and measurable ways doesnt excite you, this role may not match your ambitions.
Qualifications
- Bachelors degree in Marketing, Business Administration, Communications, or related field.
- Minimum 5 years of progressive marketing experience, preferably in field or trade marketing.
- At least 2 years in a supervisory or people management role, leading field teams.
- Proven experience managing multi-location campaign rollouts with measurable outcomes.
- Strong operational discipline, activation planning, KPI tracking, and reporting skills.
- Performance-driven, resilient, and able to enforce standards with clarity and firmness.
