Looking for a graphic designer with 3+ years of experience in performance marketing, specifically focused on designing high-converting static ads for Meta (Facebook & Instagram).
This is not a traditional design role we need someone who understands what makes people stop scrolling and click, not just what looks good.
You should be confident creating:
- High-contrast, scroll-stopping creatives designed to grab attention instantly
- Performance-driven ad variations (hooks, angles, iterations)
- Clean, modern visuals that still feel native to platform (not overly polished or ad-like)
- Strong visual hierarchies that communicate the message within 12 seconds
Experience with AI tools is a big plus, particularly:
- Using tools like Midjourney or DALLE for rapid creative testing
- Familiarity with workflows involving tools like Runway or similar
- Understanding how to combine AI-generated assets with real design principles (not just prompting, but refining)
Bonus if you:
- Have worked on DTC brands (especially in wellness, beauty, or supplements)
- Understand concepts like thumbstop rate, hook rate, and creative fatigue
- Can think in terms of angles and testing frameworks, not just single designs
- Stay on top of trends in Meta ads and know what's currently working
Ultimately, we're looking for someone who can blend creativity with performance someone who can design ads that don't just look good, but actually convert.