Graphic Designer - Performance Marketing

Looking for a graphic designer with 3+ years of experience in performance marketing, specifically focused on designing high-converting static ads for Meta (Facebook & Instagram).

This is not a traditional design role — we need someone who understands what makes people stop scrolling and click, not just what looks good.

You should be confident creating:

• High-contrast, scroll-stopping creatives designed to grab attention instantly
• Performance-driven ad variations (hooks, angles, iterations)
• Clean, modern visuals that still feel native to platform (not overly polished or ad-like)
• Strong visual hierarchies that communicate the message within 1–2 seconds

Experience with AI tools is a big plus, particularly:

• Using tools like Midjourney or DALL·E for rapid creative testing
• Familiarity with workflows involving tools like Runway or similar
• Understanding how to combine AI-generated assets with real design principles (not just prompting, but refining)

Bonus if you:

• Have worked on DTC brands (especially in wellness, beauty, or supplements)
• Understand concepts like thumbstop rate, hook rate, and creative fatigue
• Can think in terms of angles and testing frameworks, not just single designs
• Stay on top of trends in Meta ads and know what's currently working

Ultimately, we're looking for someone who can blend creativity with performance — someone who can design ads that don't just look good, but actually convert.