Graphic Designer

About the Company

The Graphic Artist is responsible for creating compelling visual assets that support brand marketing, product launches, retail campaigns, and digital communications. This role works closely with the Marketing team to develop creative materials that strengthen brand identity, drive consumer engagement, and ensure consistency across all touchpoints.

About the Role

This role is focused on developing creative materials that support various marketing initiatives and ensure brand consistency.

Responsibilities

Marketing Campaign Creative

• Design campaign key visuals (KVs) for product launches, seasonal promotions, and brand initiatives
• Adapt master campaign assets into various marketing formats for digital and offline execution
• Collaborate with Marketing to translate campaign objectives into impactful visual concepts
• Ensure all creative outputs align with brand guidelines and campaign messaging
• Adapt campaign assets across digital, e-commerce, retail, and POS formats while maintaining visual consistency and campaign integrity

Digital Marketing Assets

• Create social media creatives for Facebook, Instagram, TikTok, and other digital platforms
• Design website banners, e-commerce assets, and online promotional materials
• Develop email marketing visuals, digital advertisements, and animated creatives when needed
• Resize and optimize assets across multiple digital platforms

Brand & Visual Identity

• Maintain consistency of visual branding across all channels
• Ensure proper use of logos, typography, colors, and brand elements
• Support the development of creative templates and visual guidelines
• Keep creative assets organized and updated for internal use

Cross-Functional Collaboration

• Work closely with Marketing, Trade Marketing, Distributor, and external agencies
• Participate in creative brainstorming sessions for campaigns and promotions
• Support events and activations by designing event collaterals and branding materials

Qualifications

• Diploma or Bachelor's degree in Graphic Design, Visual Communication, or a related field
• 2+ years of experience in graphic design, preferably in consumer electronics, FMCG, retail, or agency environments

Required Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); motion/video editing skills are a plus
• Strong portfolio demonstrating campaign KVs, social media creatives, and retail/POS assets
• Solid understanding of brand guidelines and visual consistency across digital and offline touchpoints
• Ability to manage multiple projects simultaneously and meet tight deadlines
• Fluent in English; local language proficiency required for the respective market

Preferred Skills

• Experience in consumer electronics, FMCG, retail, or agency environments