Role Overview Insentra is seeking a creative and digitally savvy
Graphic Designer and Social Media Coordinator to join our marketing team. This role blends design expertise with hands-on social media management and coordination. You will be responsible for creating visually engaging content, managing and growing our social media presence, and exploring innovative ways to streamline workflows through AI and custom-built tools.
Key Responsibilities
Visual Design & Brand Identity
- Asset Creation: Design high-quality visual assets for social media, marketing campaigns, websites, and promotional materials.
- Brand Consistency: Ensure a unified brand voice and aesthetic across all visual and digital touchpoints.
- Multimedia Content: Create engaging graphics, animations, and video content to drive audience interest.
- Video Production: Edit video content using platforms such as Veed, Premiere Pro, or Final Cut.
Social Media Management & Coordination
- Channel Ownership: Manage Insentra's social media channels, including planning, scheduling, publishing, and real-time updates.
- Content Calendar: Develop and execute social media calendars that align with broader marketing campaigns.
- Engagement & Optimization: Monitor engagement, respond to the community where appropriate, and optimize content based on performance metrics.
AI & Workflow Innovation
- AI Integration: Leverage AI tools for creative concept generation, caption writing, audience targeting, and automated workflow enhancements.
- Tool Development: Configure or help develop internal tools and workflows similar to Agorapulse and Hootsuite for scheduling and reporting.
- Efficiency Initiatives: Identify and implement automation opportunities to streamline social media management and tool integration.
Technical Skills
Required Skills and Experience
- Design Suite: Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
- Platform Expertise: Professional experience managing LinkedIn, Facebook, X, and Instagram.
- AI & Automation: Hands-on experience using AI tools for design and a strong interest in emerging marketing technologies.
- Management Tools: Experience with social media management software like Agorapulse, Hootsuite, or similar platforms.
Professional Qualities
- Industry Knowledge: Solid understanding of social media trends, algorithms, and digital best practices.
- Organization: Strong attention to detail with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Collaboration: Ability to work both independently and collaboratively with marketing stakeholders to translate briefs into content.
