Position Type: Full-time
Location: Philippines (Remote)
Schedule: UK hours
About The Company
Our client is a UK-based full-service digital marketing agency with a strong focus on authenticity, creativity, and brand storytelling. They specialize in content creation, social media strategy, performance marketing, and influencer collaborations for the hospitality industry. With offices in Hampshire and London, the team works with clients across the UK to deliver impactful digital experiences that resonate with audiences and drive engagement.
About The Role
We're looking for a performance-driven Google & Meta Ads Specialist who is both analytical and execution-focused. This role is ideal for someone who enjoys hands-on campaign management, thrives in a fast-paced agency environment, and understands how paid media fits into a broader brand and growth strategy.
You will focus primarily on Google Ads (70%) with support across Meta Ads (30%), contributing to campaign strategy, execution, analysis, and cross-team collaboration.
Responsibilities
Google & Meta Campaign Management
- Day-to-day management of paid media campaigns, with 70% focus on Google Ads (Search, Shopping, Performance Max, YouTube) and 30% on Meta Ads
- Plan, build, and launch campaigns aligned with ecommerce goals, audience strategies, and conversion objectives
- Execute structured A/B testing of creatives, audiences, bidding strategies, and landing pages
- Continuously monitor performance, pacing, and efficiency across CPC, CTR, CPA, ROAS, and other relevant KPIs
- Manage monthly campaign budgets ranging from $5,000 to $100,000+ USD
Data Analysis & Reporting
- Analyze campaign data across Google Ads, Meta Ads, and Analytics tools to identify patterns and optimization opportunities
- Prepare clear weekly and monthly reports, highlighting insights, trends, and next steps
- Translate performance data into actionable recommendations for scaling and efficiency improvement
Cross-Team Collaboration
- Work closely with internal teams (creative, merchandising, email/CRM, operations) to ensure campaign alignment
- Communicate performance updates, testing insights, and optimization strategies clearly and proactively
- Support broader ecommerce initiatives through data-driven inputs and channel expertise
Technical & Operational Excellence
- Ensure accurate tracking setup, event configuration, and conversion integrity across platforms
- Conduct thorough QA on every campaign launch to maintain high accuracy and operational discipline
- Maintain organized documentation of testing frameworks, campaign changes, and results
Competencies And Qualifications
Must-Have
- 3+ years of hands-on experience managing Google Ads and Meta Ads in an agency or performance-driven environment
- Prior experience working in a remote, cross-functional agency setup
- Proven track record of optimizing and scaling paid media campaigns with monthly budgets ranging from $5,000 to $100,000+ USD
- Strong experience across Google Ads channels, including Search, Shopping, Performance Max, and YouTube
- Working knowledge of Meta Ads for performance support, including audience targeting, creative testing, and budget pacing
- Demonstrated ability to interpret performance data and translate insights into clear optimization and scaling actions
- Experience managing multiple client accounts with varying objectives, timelines, and KPIs
- Comfortable working UK business hours and collaborating with UK-based stakeholders
Nice-to-Have
- Experience supporting hospitality, lifestyle, ecommerce, or consumer-facing brands
- Familiarity with GA4, Looker Studio, or similar reporting and analytics platforms
Key Qualities
- Detail-Oriented - Consistently ensures accuracy in campaign setup, data interpretation, and reporting
- Action-Oriented - Quickly turns insights into execution and takes initiative to move tasks forward
- Organized - Manages multiple campaigns, deadlines, and workflows with clear structure and efficiency
What We Offer
- 100% Remote Work
- 13th Month Pay
- Healthcare (HMO)
- Comprehensive Fringe Benefits package
- Paid Service Incentive Lead (SIL)
- Paid Philippines Holidays
- Free Learning and Development Programs
- Career Growth Opportunities
- Collaborative & Innovative Team
Application Process
We understand that searching for a new job can be challenging, and we're here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.
The interview process includes a Recruiter Interview, Client Interviews, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.
