Job Summary
We are seeking a highly experienced Google Bids Expert to manage, optimize, and scale high-budget Google Ads campaigns for a fast-growing Sportsbook, Sports Betting, Online Casino, PIGO, and iGaming platform.
The ideal candidate possesses expert-level knowledge of Google Ads bidding systems, auction dynamics, campaign optimization, conversion tracking, and performance marketing. The successful candidate will be responsible for maximizing advertising efficiency, increasing registrations and First-Time Depositors (FTDs), reducing acquisition costs, and driving profitable growth through advanced bid management strategies.
Key Responsibilities
- Google Ads Bid Management
- Develop and execute advanced bidding strategies across Google Ads campaigns.
- Manage and optimize:
- Target CPA
- Target ROAS
- Maximize Conversions
- Maximize Conversion Value
- Enhanced CPC
- Manual CPC
- Monitor auction insights, impression share, and competitive positioning.
- Continuously optimize bids to improve campaign profitability and efficiency.
- Campaign Optimization
- Manage campaigns across:
- Google Search
- Display Network
- YouTube Ads
- Performance Max
- Demand Generation Campaigns
- App Campaigns
- Conduct keyword optimization, audience segmentation, and budget allocation.
- Scale profitable campaigns while maintaining target performance metrics.
- User Acquisition & Conversion Growth
- Drive acquisition campaigns focused on:
- Registrations
- First-Time Depositors (FTDs)
- Active Players
- Retention Campaigns
- Optimize acquisition funnels from click-to-registration and registration-to-deposit.
- Improve conversion rates and player acquisition efficiency.
- Analytics & Tracking
- Monitor and analyze campaign performance using:
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Looker Studio
- Implement and validate conversion tracking and attribution models.
- Generate detailed performance reports and actionable insights.
- Testing & Performance Improvement
- Conduct A/B testing on:
- Ad Copy
- Creatives
- Landing Pages
- Bid Strategies
- Identify performance bottlenecks and implement optimization initiatives.
- Continuously improve campaign ROI and scalability.
- Market & Competitor Analysis
- Analyze competitor bidding activities and advertising strategies.
- Monitor industry trends and Google platform updates.
- Recommend innovative bidding and acquisition approaches.
Qualifications
- Bachelor's Degree in Marketing, Advertising, Business, IT, or a related field.
- Minimum 510 years of Google Ads experience, with a strong focus on bid management and campaign optimization.
- Proven experience handling large-scale advertising budgets.
- Advanced knowledge of:
- Google Ads Auction System
- Smart Bidding
- Performance Max
- GA4
- GTM
- Conversion Tracking
- Attribution Models
- Strong analytical and data-driven decision-making skills.
- Experience managing campaigns with aggressive acquisition and ROI targets.
Experience In
- Sports Betting
- Sportsbook
- Online Casino
- PIGO
- iGaming
- FinTech
- Google Ads Certifications.
- Experience managing monthly budgets exceeding PHP 5 Million.
- Familiarity with player acquisition, retention, and revenue optimization models.
- Key Performance Indicators (KPIs)
- Campaign Performance
- Maintain target CPA and ROAS.
- Improve CTR and Conversion Rates.
- Increase Impression Share and Quality Scores.
- Optimize Cost Per Acquisition (CPA).
- User Acquisition
- Achieve monthly Registration Targets.
- Achieve monthly First-Time Depositor (FTD) Targets.
- Increase Active and Retained Users.
- Revenue & Profitability
- Improve campaign ROI.
- Increase Player Lifetime Value (LTV).
- Reduce Customer Acquisition Cost (CAC).
- Operational Excellence
- Deliver accurate and timely performance reports.
- Maintain tracking accuracy and attribution integrity.
- Implement successful optimization initiatives and campaign scaling strategies.
- Preferred Industry Experience
- Sports Betting
- Sportsbook
- Online Casino
- PIGO
- iGaming
- FinTech
- High-Volume User Acquisition Platforms
Benefits
PHP 120,000 200,000 Monthly Salary
PHP 3,000 Monthly Meal Allowance
Government-Mandated Benefits
Performance-Based Incentives
Career Growth Opportunities
Dynamic and Fast-Paced Gaming Environment
Work Schedule
Monday to Saturday | 9 Hours per Day (Including 1-Hour Break)
