Google Ads Strategist - Home Services
Remote (Philippines) | Contract
Sustain Media is a local SEO and Google Ads agency built only for home service businesses: roofers, plumbers, HVAC companies, electricians, landscapers, restoration companies, and auto shops.
Most of our clients are owner-operated businesses doing $2M to $10M a year. Our job is simple: more calls and more booked jobs. Ultimately, every metric has to connect back to qualified leads, booked work, and profitable growth.
We're hiring a Google Ads Strategist to join our paid media team.
What Makes This Role Different
We use AI agents to handle a growing share of the repetitive work most agencies still do by hand, including search term mining, campaign audits, performance diagnostics, and reporting data pulls. The systems get better every month.
Right now, this role includes real implementation work. You'll build campaigns, write ads, make bid changes, and manage accounts directly. We're moving quickly on AI systems, and over the next few quarters, the role should become increasingly focused on strategy rather than implementation.
That strategy includes understanding why a plumber in Portland needs a different structure than an HVAC company in Fort Wayne, when to push budget into a seasonal spike, when to pull back, and how to turn performance data into a growth plan for every account you run.
If you want the strategy-only version of this job on day one, this is not it. If you want to grow into it as the systems mature, keep reading.
What You'll Own
- Your own book of clients. You'll own your accounts end to end, working alongside another PPC specialist who manages a separate portfolio. You'll manage Google Ads across home service accounts with different trades, markets, budgets, and growth goals. Each account needs its own strategy.
- Lead generation. These campaigns exist to drive phone calls, form fills, and booked jobs. You need to know how to build for that and measure it the way a business owner does: qualified lead volume, acquisition cost, booked work, and return on spend, not clicks and impressions alone.
- Tracking and attribution. A dashboard saying Google is working means nothing if the client's phone is not ringing. You'll own conversion tracking on every account and know how to verify which campaigns drive real calls, form fills, and booked jobs.
- New account builds. When a client signs, you architect the account from zero, including keyword research, campaign structure, ad copy, bidding, geo-targeting, conversion tracking, and launch.
- Judgment calls. Our AI agent provides audits and diagnostics. You decide what to do with them: which bid strategy fits an account with 20 conversions a month versus 100, when Performance Max is supporting the account, when it is obscuring poor lead quality or wasting spend, and when to restructure instead of continuing to optimize around a flawed setup.
- Landing pages and offers. You work with our development and SEO teams so ad traffic lands on pages that convert. You guide the messaging and structure, but you do not build the pages.
- Monthly reporting. Our agent pulls the data. You write the story, explain what changed, and lay out the plan for the next month.
What Success Looks Like
In your first 90 days, you'll take full ownership of a portfolio, confirm that tracking is trustworthy, identify the largest performance opportunities, and establish a clear strategy for each account.
Longer term, success means improving qualified lead volume and booked-job economics while keeping clients confident in the direction of their campaigns.
What We're Looking For
We care more about demonstrated results than years of experience, but this is not an entry-level role.
Must-Haves
- Proven results running lead generation campaigns for local home service businesses
- Hands-on experience with Search, Performance Max, and Local Service Ads
- A strong understanding of conversion tracking. When a client says the leads are not coming in, the dashboard looks fine is not an answer. You know how to verify what is real.
- The ability to build an account from zero and defend every major choice you made
- The ability to read data and make strategic recommendations, not just report what a dashboard says
- Strong communication skills. You'll be in Slack daily.
Strong Pluses
- Strong attribution skills, including tracing ad spend through call tracking and offline conversions to booked jobs
- Experience with CallRail or similar call-tracking platforms
- An understanding of how Google Business Profile and local SEO work together with paid search
- Agency experience managing multiple accounts at once
- Comfort working with AI tools. You do not need to build automations, but you should want to use them.
The Environment
- Remote, international team
- Contractor position, paid biweekly
- Base range: $1,500 to $2,250 USD per month, depending on experience
- Revenue share: after a certain amount of time with a client, you'll begin earning an ongoing monthly share tied to how long that client stays with us. Realistically, this adds $200 to $500 per month within your first year and keeps growing as your book matures. It is paid every month for as long as the client stays.
- Daily tools: Google Ads, CallRail, Slack, Airtable, Google Sheets, and our AI Agents
- You can work from anywhere in the world, but you must work U.S. Eastern Time business hours. This is a firm rule, not a preference. There is no time tracking, and there never will be, but the Eastern Time schedule is non-negotiable. If you cannot commit to working these hours, do not apply.
- Our clients are month to month with no long-term contracts. We earn the business every 30 days, which means the work has to be good.
- Small, senior team. You work directly with the founder and the operations team.
