Google Ads Specialist
REFUGE Marketing and Consulting is looking for a Google Ads Specialist.
This is an hourly position averaging 5-15 hours per week, work availability overlapping CST/CDT mornings.
- Rate is $6 -$10 per hour depending on the applicant's experience
- Once shortlisted for the position, you will undergo a paid test project so that we can further assess your skills in the role that we are looking for
How to apply:
Kindly fill out the application form below, and do not forget to attach your updated resume.
Application Form:
https://forms.gle/fzpGorhzGYy1kWHD7
Role Overview
As a Google Ads Specialist,you are expected to manage multiple client accounts across diverse industries, developing paid search strategies, and optimizing campaigns for performance. This role involves:
- Planning, executing, and optimizing paid search campaigns to drive targeted traffic and achieve business goals
- Manage keyword research, manage budget, ad copy, bidding strategies, and performance tracking to maximize ROI across Google Ads platforms
Job Responsibilities:
Campaign Strategy & Setup
- Develop and implement Google Ads strategies to meet account goals.
- Set up and manage Search, Display, Shopping, YouTube, and Performance Max campaigns.
- Conduct keyword research and competitor analysis.
- Support Sales team by creating forecast conversions/targets on a lead account
Campaign Management & Optimization
- Monitor performance daily and make data-driven adjustments to improve CTR, CPC, CPA, and ROI.
- Perform A/B testing on ad copy, creatives, and landing pages.
- Optimize bidding strategies, budget allocations, and audience targeting.
Performance Analysis & Reporting
- Prepare and present weekly and monthly performance reports using Google Ads, Google Analytics, and other tools.
- Identify trends and insights to recommend actionable improvements.
- Track conversion metrics and ensure proper tagging and tracking (e.g., with GTM).
Collaboration & Communication
- Work closely with the marketing, design, and sales teams to align campaigns with broader business goals.
- Communicate campaign status, performance updates, and strategy pivots to stakeholders or clients.
Compliance & Best Practices
- Stay updated with Google Ads policy changes and best practices.
- Ensure all campaigns comply with platform guidelines and brand standards.
- Ensure the accounts Google Ads Advertiser's Verification Status is updated to avoid pausing of campaigns
- Ensure REFUGE keeps the Google Ads Badge by taking and passing certifications
Documentation
- Keep updated Client Documentation for strategy and centralized information
- Write at least 1 case study each month on a client campaign that performed well.
Qualifications:
- 3+ years of experience managing Google Ads campaigns
- Proficiency in Google Ads, Google Analytics, Google Tag Manager, CallRail and ClickCease
- Experience with keyword research tools (e.g., SEMrush, Ahrefs).
- Familiarity with CRO, landing page design, and conversion tracking.
- Certifications are a plus: Google Ads Search Certification, Google Ads Display Certification, Google Ads Measurement Certification, Google Analytics Certification
- Communicate with the rest of the REFUGE team to share strategies, insights, and more.
- Able to attend Weekly Team huddles.
