Google Ads Manager

SEO & Google Ads Manager

Mango Tours / FlyToAsia

Walnut Creek, CA (Hybrid or Remote)

About Us

Mango Tours is one of the leading travel agencies specializing in flights to the Philippines and Asia, serving Filipino-American travelers across the United States for over 40 years. We are expanding aggressively through digital marketing and launching new online-focused travel brands including FlyToAsia.com.

We are looking for a highly analytical and results-driven SEO & Google Ads Manager to help scale our online traffic, lead generation, and direct online bookings.

Position Overview

The SEO & Google Ads Manager will be responsible for managing and optimizing all paid search campaigns, SEO strategy, landing page performance, and digital lead generation initiatives across multiple travel brands.

This role requires a strong understanding of Google Ads, SEO, performance marketing, conversion optimization, analytics, and AI-powered marketing tools.

Responsibilities

·        Manage and optimize Google Ads campaigns including Search, Performance Max, Display, YouTube, and Remarketing

·        Monitor daily ad spend and optimize budget allocation

·        Improve ROAS and reduce wasted spend

·        Perform keyword research and search term analysis

·        Build and manage negative keyword lists

·        Conduct A/B testing for ad copy, headlines, landing pages, and audiences

·        Develop and execute SEO strategy across multiple websites

·        Improve organic rankings for competitive travel keywords

·        Conduct technical SEO audits and optimize on-page SEO

·        Manage backlink and authority-building initiatives

·        Analyze campaign performance using Google Analytics, Search Console, Looker Studio, and Google Ads

·        Utilize AI tools to improve campaign efficiency and creative testing

Qualifications

·        3+ years experience managing Google Ads campaigns

·        Proven SEO experience with measurable ranking improvements

·        Strong understanding of Google Analytics and conversion tracking

·        Experience with Google Tag Manager, Search Console, Looker Studio, and WordPress or custom CMS platforms

·        Familiarity with AI marketing tools such as ChatGPT, Optmyzr, SEMrush, Ahrefs, and AdCreative.ai

·        Strong analytical and problem-solving skills

·        Experience in travel, ecommerce, or lead generation preferred

·        Previous OTA (Online Travel Agency) management experience is a major plus

·        Experience managing airline, travel, or flight booking campaigns highly preferred

Preferred Experience

·        Previous experience working for or managing marketing campaigns for an OTA (Online Travel Agency) such as Expedia, Priceline, Hopper, CheapOair, ASAP Tickets, or similar platforms is highly preferred

·        Experience marketing airline tickets, international travel, or travel-related products strongly preferred

·        Familiarity with airfare pricing trends, seasonality, and travel customer acquisition strategies is a major advantage

Compensation

·        Competitive salary based on experience

·        Performance bonuses tied to growth metrics

·        Flexible work environment

·        Opportunity to help scale multiple travel brands nationally

Key Performance Indicators (KPIs)

·        Increase in qualified leads

·        Reduction in CPA

·        Improvement in ROAS

·        Organic traffic growth

·        Online booking growth

·        Search ranking improvements

·        Website conversion rate improvements

To Apply

·        Resume

·        Portfolio or case studies

·        Examples of campaigns managed

·        SEO ranking improvements achieved

·        Google Ads certifications (if available)