Google Ads Lead Generation Strategist

We are seeking a highly skilled, data-driven Google Ads Specialist whose primary responsibility will be generating revenue through qualified leads from Google Ads while continuously improving cost per lead, conversion rate, lead quality, booked appointments, sales, and return on ad spend.

This role is focused specifically on Google Ads strategy, campaign management, optimization, conversion tracking, and revenue-driven lead generation performance.

The ideal candidate understands how to take a monthly advertising budget and turn it into measurable business results. You should be comfortable analyzing campaign data, identifying opportunities, testing new strategies, and making decisions based on performance and revenue outcomes.

Experience with GoHighLevel (GHL), GA4, Google Tag Manager, and conversion tracking is strongly preferred.

** Must be available 9AM-4PM EST**

Key Responsibilities

Google Ads Strategy & Campaign Management

• Build, launch, manage, and optimize high-performing Google Ads campaigns.
• Manage primarily Search campaigns, along with appropriate remarketing, Display, Performance Max, or other campaign types when strategically relevant.
• Conduct thorough keyword research based on search intent, lead-generation potential, and revenue opportunity.
• Build effective campaign structures including campaigns, ad groups, keywords, match types, negative keywords, and geographic targeting.
• Write and continuously test high-converting ad copy.
• Conduct competitor research and identify opportunities within the local market.
• Monitor search terms regularly and eliminate irrelevant or low-value traffic.
• Optimize bidding strategies, budgets, targeting, keywords, ads, and campaign structure.
• Develop strategies to increase revenue generated through qualified leads while lowering acquisition costs.

Lead Generation & Revenue Optimization

• Focus on generating revenue through qualified leads, not simply clicks, impressions, or lead volume.
• Monitor lead quality and revenue performance and adjust targeting based on which campaigns, keywords, and search terms produce the strongest sales opportunities.
• Identify opportunities to improve landing page conversion rates and provide recommendations to the marketing team.
• Conduct A/B testing on ads, offers, keywords, audiences, and landing page messaging.
• Analyze where leads are coming from and identify the campaigns contributing to booked appointments, sales, and revenue.
• Help optimize campaigns based on downstream performance, not just front-end Google Ads metrics.

GoHighLevel & Lead Tracking

• Ensure Google Ads leads flow correctly into GoHighLevel (GHL).
• Assist with campaign attribution and source tracking inside GHL.
• Monitor whether leads are successfully entering the CRM and being categorized correctly.
• Work with the marketing and booking teams to evaluate lead quality, appointment rates, close rates, and revenue generated.
• Help identify which campaigns, keywords, ads, and search terms are contributing to actual booked appointments, sales, and revenue.

Provide weekly performance reports including:

• Ad spend
• Cost per lead
• Conversion rate
• Lead volume
• Search term performance
• Revenue generated
• Return on ad spend
• Clearly explain what is working, what is not working, and what changes should be made next.
• Provide actionable recommendations focused on improving revenue generated from Google Ads rather than simply reporting metrics.

Qualifications

• 3+ years of hands-on Google Ads experience, preferably in lead-generation businesses.
• Proven history of generating revenue through Google Ads lead generation.
• Strong understanding of Google Search campaigns and keyword strategy.
• Experience managing budgets and optimizing toward CPL, conversion rate, booked appointments, revenue, and ROI.
• Advanced understanding of:
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Conversion tracking
• Experience with GoHighLevel is strongly preferred.
• Strong understanding of local lead-generation campaigns.
• Experience analyzing search terms, keyword intent, negative keywords, and competitor activity.
• Strong understanding of A/B testing and conversion optimization.
• Excellent attention to detail.
• Comfortable working independently and making data-driven optimization decisions.

Performance Metrics

Success in this role will primarily be measured by:

• Revenue generated through qualified leads
• Google Ads conversion rate
• Lead-to-appointment rate
• Cost per booked appointment
• Consistent campaign testing and optimization

Ideal Candidate Profile

You are someone who:

• Treats data and revenue as your north star.
• Understands that the goal is not simply to generate leads, but to generate qualified leads that turn into revenue.
• Can quickly identify wasted spend and optimization opportunities.
• Constantly reviews search terms, keywords, competitors, ads, conversion data, booked appointments, sales, and revenue.
• Tests new strategies instead of allowing campaigns to run on autopilot.
• Understands the difference between generating leads and generating qualified leads that convert into paying customers.
• Can clearly explain campaign performance and your reasoning behind optimization decisions.
• Takes ownership of results and proactively looks for ways to improve revenue performance.

Compensation

• Starting at $8/hour, with compensation based on experience and demonstrated Google Ads performance.