Google Ads Lead

Position Summary

We looking for a Google Performance Lead to build and lead its in-house Google advertising function. The role owns strategy, direction and performance of paid acquisition through Google Ads, leading the Google Media Buyer and coordinating creative, analytics and technical support. Primary target is 3x+ ROAS measured against funded revenue attributable to Google advertising.

Key Responsibilities

• Google Ads Strategy and Leadership
• Performance and Profitability
• Search Intent and Keyword Strategy
• Campaign Management, Bidding and Scaling
• Ad Messaging and Asset Strategy
• Funnel and Conversion Optimisation
• Tracking, Attribution and Measurement
• Reporting and Forecasting
• Google Ads Account Management

Role Requirements

• 3+ years Google Ads experience
• Experience managing at least $250,000/month Google Ads spend
• Strong lead generation advertising background
• Strong understanding of ROAS, lead quality, Smart Bidding, GA4 and GTM
• Leadership experience and strong analytical skills
• Must be based in the Philippines and able to work full time from Eastwood office

Highly Preferred

Experience in business finance, lending, financial services, insurance, or other high-value lead generation industries. Experience managing $500,000+ monthly spend is highly regarded.

What Success Looks Like

• Build a disciplined Google Ads team
• Scale advertising spend while maintaining 3x+ ROAS
• Improve acquisition performance across the funnel
• Build reliable conversion measurement and CRM feedback

Recruitment Evidence

Candidates should be prepared to discuss budgets managed, campaigns scaled, ROAS achieved, testing strategies, team leadership, and account management experience.

Logistics

• Working hours: 6:00 am to 3:00 pm PHT, Monday to Friday
• Location: Eastwood, Quezon City, Philippines
• Work arrangement: Full time, fully office based
• Equipment: Company PC and dual monitors