Develop and implement effective Google Ads strategies tailored to business goals.
Conduct in-depth keyword research to identify opportunities and target audience insights.
Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.
Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS, and conversion rates.
Optimize ad copy, bidding strategies, and landing pages for better performance.
Conduct A/B testing for ads, creatives, and targeting.
Generate detailed reports on campaign performance and provide actionable insights.
Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.
Identify trends and recommend adjustments to improve ROI.
Allocate and manage campaign budgets effectively to maximize return on investment.
Ensure spending aligns with overall marketing budget and financial objectives.
Work closely with the content and design teams to develop high-quality ad creatives.
Collaborate with stakeholders to align campaigns with broader marketing strategies and objectives.
Other ad hoc tasks that would be assigned
Proven experience as a Google Ads Expert or similar role.
Recent, hands-on experience with Google Ads and Google Analytics is required.
In-depth knowledge of Google Ads platform, including Search, Display, Shopping, and YouTube Ads.
Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, and Data Studio.
Experience with conversion rate optimization and A/B testing.
Excellent communication skills and ability to present complex data in a clear manner.
Certification in Google Ads is a plus.
Experience with additional PPC platforms like Bing Ads, Facebook Ads, or LinkedIn Ads.
Basic knowledge of SEO and its interplay with PPC campaigns.
Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento.
A team player with a customer-oriented approach
Self-disciplined and organized; able to consistently perform with limited supervision
Additional Requirement
Applicants must provide a portfolio or case study highlighting previous campaign strategies, performance metrics, and outcomes as part of their application.
