We are seeking a highly experienced and detail-oriented Virtual Assistant with advanced expertise in GoHighLevel (GHL), Meta Ads, and creative production to support our growing marketing agency. This is not an entry-level or training role. The ideal candidate is expected to take full ownership of campaign execution, CRM automation, and creative production across 15+ active client accounts from day one.
You will work closely with the Account Manager to ensure all client accounts are optimized, monitored, and fully supported with accurate data, high-performing campaigns, and reliable automation systems. This role requires someone highly organized, proactive, and capable of operating independently in a fast-paced, high-volume environment.
Requirements
Key Responsibilities:
GoHighLevel (GHL) Management
- Build, audit, and maintain GHL accounts, including pipelines, workflows, automations, triggers, and integrations
- Develop end-to-end automation systems (lead intake, follow-ups, pipeline movement, tagging, appointment booking, voicemail drops)
- Troubleshoot and resolve workflow issues, broken triggers, and logic errors independently
- Manage CRM data integrity, including contact records, custom values, segmentation, and tagging across multiple client accounts
- Support AI conversation bot (Amanda V5) deployments, including workflow triggers and custom value mapping
- Ensure zero data bleed between client sub-accounts
Meta Ads Management (Facebook & Instagram)
- Build, launch, and manage Meta ad campaigns across 15+ accounts simultaneously
- Set up complete campaign structures (awareness, lead generation, retargeting, lookalike audiences)
- Monitor campaigns daily for performance issues, disapprovals, budget pacing, and audience fatigue
- Optimize campaigns by identifying what to scale, pause, or refresh based on performance data
- Manage pixels, lead forms, and conversion tracking setups
- Conduct audits and continuously improve account performance
- Interpret and report campaign data clearly for internal use
Creative Production (Design Support)
- Design high-quality static ad creatives (1:1 and 9:16 formats) for Facebook and Instagram
- Produce multiple creative variations for A/B testing
- Ensure all creatives align with brand guidelines, messaging, and compliance standards
- Make quick adjustments to existing creatives for refreshes or fixes
- Organize and maintain a clean, structured asset library
- Apply strong design fundamentals (visual hierarchy, clear CTA, professional aesthetic)
Client & Team Support
- Provide accurate campaign data, insights, and updates to the Account Manager
- Support client communication by ensuring all backend systems and reporting are up-to-date
- Occasionally join client calls to provide technical insights on ads and GHL systems
- Proactively flag issues, risks, or performance drops before they impact clients
- Maintain professional and clear communication at all times
Additional Responsibilities
- Support onboarding of new client accounts using existing SOPs
- Create and document SOPs for workflows, campaigns, and troubleshooting
- Collaborate with internal team members to improve systems and processes
- Assist with administrative tasks and special projects as needed
Qualifications & Skills:
- 4+ years of experience managing Meta Ads for service-based businesses (healthcare, B2B, or professional services preferred)
- 3+ years of hands-on experience with GoHighLevel as a power user (pipelines, workflows, automations built from scratch)
- Proven ability to manage 15+ client accounts simultaneously without performance drops
- Strong understanding of Facebook Business Manager, ad structures, and troubleshooting
- Experience with CRM systems, automation logic, and lead tracking
- Solid graphic design skills using Canva or similar tools
- Strong analytical skills with the ability to interpret data and communicate insights clearly
- Excellent written and verbal English communication skills
- Highly organized with strong attention to detail and system-building mindset
- Ability to work independently and prioritize in a fast-paced environment
- Reliable availability during U.S. business hours with fast response time
Benefits
Why Join Us
- Flexible work-from-home opportunity
- Opportunity to contribute to a growing business by enhancing efficiency and client experience
- Supportive and collaborative work environment
Job Details:
Job Type: Part-time
Benefits:
- Paid training
- Work from home
Schedule:
- 20 hours per week
- Monday to Friday
- Night shift - PH time
Supplemental Pay:
