GoHighLevel CRM Expert

About the Role

We're looking for a hands-on GoHighLevel CRM Support Specialist to administer and troubleshoot the CRM stack for a US-based multi-location franchise running dozens of independent center accounts. This is a technical support and administration role—not a marketing seat, and not basic data entry. Most of the work is delivered by email and ticket to franchise owners and front-desk staff, so clear written communication and sound judgment matter as much as platform depth.

You'll live inside GoHighLevel day to day, keeping data clean, integrations synced, and automations running across a large multi-account environment. Alongside reactive ticket support, you'll own a steady cadence of recurring maintenance that keeps every account audit-ready and performing.

What You'll Do

CRM Administration & Access

• Set up new users, manage sub-accounts and permissions across dozens of franchise locations, and resolve login issues
• Fix leads and patients landing in the wrong pipeline stage, clear duplicate opportunities, and unstick stalled contacts
• Audit and correct duplicate, missing, or misrouted lead records—including leads with no phone number or wrong contact info

Integrations & Data Sync

• Troubleshoot leads and patients not syncing between the CRM and the scheduling/POS system (Zenoti)
• Resolve duplicate profiles, reconciliation mismatches, and API-related data gaps between systems

Workflows, Automation & Messaging Compliance

• Build and debug automated messaging sequences, fix contacts landing in the wrong workflow, and handle DNC/STOP compliance
• Tune the AI auto-responder—correct wrong answers, toggle it on or off per location, and adjust its persona
• Resolve numbers flagged as spam, dropped calls, and blocked texts; handle A2P 10DLC registration and phone-number reputation
• Schedule and send SMS and email campaigns, import lead lists, and build forms and snippets

Ticket Support & Recurring Maintenance

• Respond to franchise owner and front-desk tickets—sync issues, access, notifications, reporting—by email, same day, with the right context
• Pull custom reports for owners: speed-to-lead, conversion tracking, and lead exports
• Own recurring weekly, monthly, and quarterly maintenance—data hygiene, workflow cleanup, security and compliance audits, and integration reviews across all accounts
• Build out new sub-accounts—accounts, phone numbers, and initial workflows—as new centers come online

What We're Looking For

Non-Negotiables

• Hands-on administrative experience with GoHighLevel—building and debugging workflows, pipelines, and automations (this is a GoHighLevel environment, so direct platform experience is required)
• Experience troubleshooting data sync between a CRM and a separate scheduling or POS system
• Working knowledge of SMS/calling compliance basics—A2P 10DLC registration, carrier spam-flagging, and getting numbers un-flagged
• Experience configuring or tuning an AI chatbot or auto-responder within a CRM
• Comfort administering access and permissions across many sub-accounts in a multi-location environment
• Strong written communication—this role is almost entirely email/ticket support to non-technical users

Preferred

• Direct Zenoti experience
• Reporting and analytics background—conversion-tracking reports or custom data exports
• Experience executing marketing campaigns (SMS/email blasts, lead list imports) inside a CRM
• Background in healthcare, med-spa, wellness, or another multi-location franchise industry
• General API/integration familiarity (e.g., Power Automate or similar) for reconciliation and reporting requests