Go-to-Market Operations (GTM Ops) Lead

The Go-to-Market Operations (GTM Ops) Lead is responsible for executing consumer GTM initiatives with speed, discipline, and operational excellence. The role focuses on driving traffic, improving funnel conversion, and generating high-quality leads through hands-on campaign execution and close collaboration with Online and Channel teams.

This role owns execution levers that directly feed into acquisition outcomes, ensuring GTM plans are delivered accurately, efficiently, and at pace.

Key Responsibilities

1) GTM Execution & Orchestration

Own day-to-day orchestration of consumer GTM initiatives, ensuring timely and accurate execution

Coordinate with Online, Channel, and agency teams to ensure GTM readiness across journeys, assets, and tracking

Support rollout of campaigns, pilots, and initiatives with speed and execution discipline

2) Funnel & Conversion Optimisation

Work closely with Online and Channel teams to monitor funnel performance and identify conversion drop-offs and execution gaps

Design and run A/B tests across landing pages, flows, and key touchpoints

Optimise LP OSP and lead capture journeys to improve conversion and lead quality

3) Creative & CRM Enablement

Manage creative development and iteration with agencies or internal teams

Translate performance insights into clear briefs and optimisation actions

Support optimisation of eDMs and lifecycle touchpoints to improve acquisition and lead outcomes

4) Performance Tracking & Collaboration

Track GTM execution metrics including traffic quality, conversion, and leads

Provide clear updates and recommendations to marketing and portfolio leads

Work closely with Online, Channel teams, and agencies to continuously improve GTM effectiveness

Key Performance Indicators (KPIs)

1) Primary Execution Levers

Leads and lead generation rate driven by GTM optimisation initiatives

LP OSP FT rate and improvements across key funnel stages

Quality of traffic entering consumer funnels

2) Execution Quality

Effectiveness of optimisation and testing initiatives

Speed and consistency of GTM rollouts and iterations

Reduction in execution gaps, errors, or rework

3) Collaboration & Enablement

Strength of collaboration with Online, Channel, BI, and agency partners

Clarity and usefulness of GTM insights and recommendations

Who We're Looking For

We're looking for someone who embodies ViewQwest's values of Ownership, Excellence, Collaboration, and Trust, and who thrives in a fast-paced, performance-driven environment.

You are someone who:

Takes ownership of execution quality and outcomes, following issues through to resolution

Thinks systematically about funnels, journeys, and optimisation, not just individual tactics

Is comfortable working through agencies and cross-functional teams to deliver results

Communicates clearly and works constructively with multiple stakeholders

Is detail-oriented but commercially minded, able to prioritise actions that drive impact

Is comfortable operating at pace, iterating quickly, and making decisions with incomplete information

Requirements

46 years of experience in go-to-market operations, growth optimisation, digital marketing, or conversion-focused roles

Bachelor's degree in Marketing, Business, Communications, or a related discipline

Proven experience in campaign execution, funnel optimisation, CRO, or journey optimisation (e.g. A/B testing, landing page optimisation, lead capture improvements)

Experience managing creative development and iteration with agencies or internal teams

Familiarity with CRM or lifecycle touchpoints (eDMs, triggered messaging, basic journey flows)

Strong analytical skills with the ability to translate performance data into clear actions

Proven ability to work cross-functionally with digital, channel, and operations teams

Comfortable working in fast-paced, test-and-learn environments

Exposure to subscription-based, telco, e-commerce, or performance-driven businesses is an advantage