About Penbrothers
Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.
About the Client
Our client is a fast-growing, VC-backed technology startup based in the United States. They develop advanced AI-powered workflow tools for industrial automation and manufacturing. Their products support factory teams, operations leaders, and engineering professionals by automating manual processes, improving visibility, and enabling modern AI-driven decision-making.
About the Role
We're looking for a Go-To-Market (GTM) Sales Operations & Lead Generation Specialist who can build and operate the entire top-of-funnel motion, combining lead generation, outbound prospecting, research, GTM operations, and workflow creation.
You will work directly with the CEO and help establish the startup's early GTM processes from scratch - owning prospect research, outbound sequences, funnel tracking, reporting, and coordination of demos and intro calls. They are currently in the high-velocity, building their first go-to-market engine. This role will be the foundational hire responsible for establishing their GTM groundwork, shaping outbound motion, and helping the company reach the right customers faster.
This is a high-impact, builder-type role ideal for someone who loves creating structure, experimenting with outreach strategies, and supporting a technical founder in a fast-moving environment.
Work hours: US Pacific Time
Work set-up: Remote
What you'll do
Lead Generation & Outbound Execution
- Build high-quality target accounts and stakeholder list meats across manufacturing, automation, robotics, and industrial sectors.
- Execute outbound outreach sequences (email, LinkedIn, other channels).
- Track, manage, and nurture leads to ensure timely follow-ups and movement through the funnel.
- Draft clear, compelling outreach messages, follow-up emails, and recap notes.
Creative Prospect Research
- Conduct non-traditional research methods (e.g., mapping manufacturing locations via satellite views, cross-referencing niche industry databases).
- Identify decision-makers across engineering, operations, factory automation, and vendor management.
- Perform early qualification to ensure the CEO is speaking with high-value prospects.
Go-To-Market (GTM) & Revenue Operations
- Build and maintain the early GTM operational backbone: workflows, templates, trackers, and reporting dashboards.
- Keep the CRM clean, updated, and structured (HubSpot/Salesforce or similar).
- Document prospect interactions, next steps, and customer insights.
- Coordinate and schedule demos, intro calls, and partner discussions across time zones.
- Prepare the CEO with agendas, background notes, call summaries, and follow-up materials.
Collaboration & Continuous Improvement
- Run experiments to test outreach strategies and iterate quickly based on real feedback.
- Partner with technical leadership to prepare demo materials or gather relevant product information.
- Ensure every prospect's touchpoint feels timely, professional, and well-run.
What You Bring
- 35 years of experience in roles such as Sales Operations, Revenue Operations, Lead Generation, SDR/BDR, Executive Assistant (with Go-To-Market support) - preferably in a B2B environment.
- Strong experience in prospecting, outbound outreach, and target-list creation.
- Excellent research skills; able to creatively find stakeholders and verify information using unconventional sources.
- Strong written communication and ability to draft concise, professional outbound messages.
- Experience with CRM tools (HubSpot, Salesforce, or similar) and workflow/scheduling tools.
- Exceptional organization and ability to manage multiple parallel threads without losing detail.
- A builder's mindsetcomfortable creating workflows, templates, or processes from scratch.
- High reliability, integrity, and ability to handle sensitive information.
- Comfort working in a fast-paced startup environment with shifting priorities.
Preferred qualifications:
- Experience supporting technical founders or working with engineering-heavy teams.
- Prior exposure to sales engagement platforms, lead enrichment tools, or Sales Navigator.
- Familiarity with manufacturing, industrial automation, robotics, or hardware sectors (not required).
- Ability to work with light reporting (cleaning CSVs, building simple funnels, maintaining dashboards).
- Interest in AI tools to speed up research, writing, and coordination.
Don't meet every requirement At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.
Hiring Process
We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.
What You'll Get
At Penbrothers, we are obsessed with creating positive employee experiences. Here you'll find an environment that nurtures learning and provides opportunities for growth. You'll have the opportunity to make an impact on fast-growing startups and dynamic companies.
- Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
- Employee as our biggest asset: We are genuinely invested in our people's career and welfare.
- Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
- Powering global startups: We've created 1,400 jobs that empower global start-ups to focus on growth.
