Go-to-Market Automation Engineer

ROLE OVERVIEW

We are looking for a GTM Automation Engineer who builds, not just configures. You will own the go-to-market technology stack across Wonder Group and use AI coding tools to ship the internal systems, agents and data pipelines that our marketing, sales, community and partner teams run on.

This is a hands-on build role. If your instinct when you hit a manual process is to write something that removes it, you will do well here.

You will work across businesses that share an audience and almost nothing else operationally: Wedded Wonderland, our global luxury wedding and lifestyle media brand; Wedded Network, a private community for wedding professionals; Wedded Concierge and our destination weddings and group travel product; and Liviti, in Australian property investment and wealth creation. Every one of them launches campaigns. None of them currently share a funnel, a common definition of a lead, or a reliable way of telling which channel paid for itself. You are the person who fixes that in code.

WHAT YOU WILL DO

Build with AI

- Design, build and deploy internal tools, agents and automations using AI development tools such as Claude Code, including working with APIs, MCP servers and scripting where off-the-shelf platforms fall short. We already run Claude Code with MCP connectors into Zoho, GoHighLevel, Circle, Metricool, Semrush, VidIQ, Fireflies and Google Workspace. You will extend that, not introduce it.

- Turn recurring manual work into shipped systems. Real examples from our backlog: an agent that enriches inbound leads from GoHighLevel, routes them and writes back to Zoho CRM; a reconciliation script that fixes data drift between GoHighLevel, Zoho and Circle; a reporting tool that replaces the weekly performance spreadsheet.

- Prototype quickly, test, and put the working version into production with sensible logging, error handling and human review points.

- Set and document standards for how the GTM team uses AI tools, including data handling, approvals, and where a human stays in the loop.

Own the GTM stack

- Own and administer the sales and marketing platform layer: workflows, automation, pipelines, lifecycle stages and CRM configuration.

- Administer Zoho CRM across multiple group instances, plus Zoho Recruit, Zoho Projects and Zoho Cliq.

- Own GoHighLevel end to end: sub-accounts, funnels, forms, calendars, pipelines, and email and SMS automation.

- Integrate the stack through APIs, webhooks and iPaaS tooling. The GoHighLevel to Zoho CRM seam is the highest-value problem you inherit.

- Connect Circle, our private Wedded Network community, into the same data model so community activity is visible alongside marketing and sales.

- Manage outbound and LinkedIn outreach tooling, including sequencing, testing and campaign support.

- Support the paid and organic teams working across Meta Ads, Google Ads, YouTube, Semrush, Metricool and VidIQ with the tracking and automation they need.

Data and insight

- Maintain CRM data quality, governance and shared definitions — one meaning of a lead, an MQL and an SQL across every brand — so reporting can be trusted.

- Build dashboards and reporting on pipeline, conversion, sales velocity, win rates, cost per acquisition and campaign contribution, using GA4, Google Tag Manager and Looker Studio.

- Run structured tests on outbound messaging, funnels and workflows, and report what actually moved.

WHAT YOU NEED

- 3+ years in Revenue Operations, Sales Operations, Marketing Operations or GTM Engineering.

- Demonstrated experience building and deploying working tools with AI development tools such as Claude Code, Cursor or similar. We will ask to see what you have shipped.

- Comfortable writing and debugging code. Python or JavaScript/TypeScript preferred. You do not need to be a software engineer, but you do need to read an API doc, work in Git, and get something into production.

- Hands-on CRM administration at administrator level, not user level. Zoho CRM, HubSpot, Salesforce or GoHighLevel.

- Strong grasp of CRM architecture, automation logic and revenue process design.

- Experience with marketing automation and with sales engagement or outreach platforms.

- Practical experience A/B testing outbound campaigns, funnels and messaging.

- Strong data skills: hygiene, governance, segmentation, SQL or equivalent, and reporting.

- Experience supporting distributed, cross-functional teams. We operate across Australia, the Philippines, South Africa, the US, the UK and the Middle East.

- Clear written and verbal communication, and the judgement to work independently across time zones. Your hours must overlap Sydney business hours.

NICE TO HAVE

- Experience with MCP servers or agentic workflows in a business setting.

- iPaaS experience (Make, n8n, Zapier, Workato).

- Zoho ecosystem depth: Zoho Flow, Zoho Analytics, Zoho Campaigns, Deluge.

- Community platform data: Circle, Skool or Kajabi.

- Exposure to media, marketplaces, travel, luxury, property or financial services, or another category where compliance and brand tone both matter.

- Both B2C and B2B acquisition inside the same business.

REQUIREMENT DURING JOB INTERVIEW

- Showcase a portfolio of systems and platforms you have built using AI. Be ready to walk us through one end to end: the manual process it replaced, how you built it, what broke, and what it returned.