Global Manager Organic Search & Social Intelligence (SEO / GEO / Social Listening)

We are seeking an experienced Global Manager of Organic Search & Social Intelligence to own and elevate multi-market organic visibility and digital intelligence strategies.

Positioned at the intersection of enterprise search optimization, generative AI discovery, and consumer listening, this manager bridges high-level strategy with operational execution. You will establish best-in-class social listening frameworks, drive modern Generative Engine Optimization (GEO) across AI search engines (ChatGPT, Gemini, Perplexity), and govern technical SEO across global web properties.

This role requires a hands-on manager who balances technical execution (Sprout Social, Semrush, Screaming Frog) with regional stakeholder leadership, translating complex digital datasets into prioritized roadmaps and clear business outcomes.

Key Responsibilities

1. Social Listening Strategy & Query Governance (Full Ownership)

• Global Scope: Scope and manage multi-market social listening initiatives by defining parameters across markets, channels, keywords, hashtags, target audiences, and language segmentations.
• Sprout Social Management: Build, configure, and maintain listening queries within Sprout Social, utilizing advanced filters and exclusion logic to maximize data relevance.
• Noise Reduction & QA: Continuously audit and refine listening logic to minimize data noise, improve data accuracy, and maintain high-quality intelligence streams.

2. Dashboard Architecture, Reporting & Executive Insights (Full Ownership)

• Dashboard Management: Build, enhance, and maintain centralized dashboards and recurring performance reports for regional and global leadership.
• Data Quality Assurance: Conduct rigorous QA across data outputs, KPI calculations, and analytical findings before sharing with stakeholders.
• Impact Reporting: Synthesize raw social and search metrics into concise executive summaries detailing market trends, business impact, and strategic recommendations.

3. Organic Search & GEO (Generative Engine Optimization) Audits (Full Ownership)

• Multi-Market SEO Audits: Lead ongoing technical and content SEO audits utilizing Semrush, Screaming Frog, and Google Search Console to identify growth opportunities.
• AI & GEO Visibility: Execute Generative Engine Optimization (GEO) strategies and LLM visibility testing to monitor and improve brand presence across AI discovery tools (ChatGPT, Perplexity, Gemini).
• Roadmap Prioritization: Translate audit findings into prioritized technical and content roadmaps based on potential business impact, urgency, and resource feasibility.

4. Stakeholder Coordination & Performance Tracking (Full Ownership)

• KPI Monitoring: Track core web pages, real-time alerts, performance dashboards, and key organic growth metrics across global business units.
• Market Alignment: Partner directly with regional markets and internal requesters to clarify requirements, follow up on execution, and resolve digital performance bottlenecks.
• Benchmarking & SOPs: Continuously refine baseline performance metrics, document operational best practices, and improve cross-market reporting workflows.

5. Web Optimization & Technical Implementation (Shared Ownership)

• Technical Ticketing: Draft precise, detailed engineering tickets for routine and complex SEO/GEO site updates.
• CMS Maintenance: Manage approved CMS updates, metadata enhancements, broken link fixes, and routine content adjustments across web properties.
• Pre/Post-Deployment Reviews: Oversee strict pre- and post-production testing to verify that technical changes are deployed correctly without impacting site integrity.

Qualifications

• Experience: 5–8+ years in Digital Marketing, Organic Growth, or Digital Analytics, with hands-on experience managing global or multi-region digital programs.
• Tool Mastery: Advanced proficiency in Sprout Social, Semrush, Screaming Frog, and Google Search Console.
• Modern Search Knowledge: Practical experience or strong foundational understanding of Generative Engine Optimization (GEO) and measuring brand visibility inside AI/LLM search environments.
• CMS Execution: Hands-on experience executing web updates and metadata management within enterprise CMS platforms (e.g., AEM, WordPress Enterprise, Drupal).
• Leadership & Communication: Strong project management and stakeholder coordination skills, with a proven ability to translate complex data into clear action plans for cross-functional teams.