Global Manager for Organic Search & Social Intelligence

We are seeking an experienced Global Manager of Organic Search & Social Intelligence to own and elevate multi-market organic visibility and digital intelligence strategies.

Positioned at the intersection of enterprise search optimization, generative AI discovery, and consumer listening, this manager bridges high-level strategy with operational execution. You will establish best-in-class social listening frameworks, drive modern Generative Engine Optimization (GEO) across AI search engines (ChatGPT, Gemini, Perplexity), and govern technical SEO across global web properties.

This role requires a hands-on manager who balances technical execution (Sprout Social, Semrush, Screaming Frog) with regional stakeholder leadership, translating complex digital datasets into prioritized roadmaps and clear business outcomes.

Key Responsibilities

• Social Listening Strategy & Query Governance (Full Ownership)
  
  

Global Scope: Scope and manage multi-market social listening initiatives by defining parameters across markets, channels, keywords, hashtags, target audiences, and language segmentations.

Sprout Social Management: Build, configure, and maintain listening queries within Sprout Social, utilizing advanced filters and exclusion logic to maximize data relevance.

Noise Reduction & QA: Continuously audit and refine listening logic to minimize data noise, improve data accuracy, and maintain high-quality intelligence streams.

• Dashboard Architecture, Reporting & Executive Insights (Full Ownership)
  
  

Dashboard Management: Build, enhance, and maintain centralized dashboards and recurring performance reports for regional and global leadership.

Data Quality Assurance: Conduct rigorous QA across data outputs, KPI calculations, and analytical findings before sharing with stakeholders.

Impact Reporting: Synthesize raw social and search metrics into concise executive summaries detailing market trends, business impact, and strategic recommendations.

• Organic Search & GEO (Generative Engine Optimization) Audits (Full Ownership)
  
  

Multi-Market SEO Audits: Lead ongoing technical and content SEO audits utilizing Semrush, Screaming Frog, and Google Search Console to identify growth opportunities.

AI & GEO Visibility: Execute Generative Engine Optimization (GEO) strategies and LLM visibility testing to monitor and improve brand presence across AI discovery tools (ChatGPT, Perplexity, Gemini).

Roadmap Prioritization: Translate audit findings into prioritized technical and content roadmaps based on potential business impact, urgency, and resource feasibility.

• Stakeholder Coordination & Performance Tracking (Full Ownership)
  
  

KPI Monitoring: Track core web pages, real-time alerts, performance dashboards, and key organic growth metrics across global business units.

Market Alignment: Partner directly with regional markets and internal requesters to clarify requirements, follow up on execution, and resolve digital performance bottlenecks.

Benchmarking & SOPs: Continuously refine baseline performance metrics, document operational best practices, and improve cross-market reporting workflows.

• Web Optimization & Technical Implementation (Shared Ownership)
  
  

Technical Ticketing: Draft precise, detailed engineering tickets for routine and complex SEO/GEO site updates.

CMS Maintenance: Manage approved CMS updates, metadata enhancements, broken link fixes, and routine content adjustments across web properties.

Pre/Post-Deployment Reviews: Oversee strict pre- and post-production testing to verify that technical changes are deployed correctly without impacting site integrity.

Qualifications

Experience: 5–8+ years in Digital Marketing, Organic Growth, or Digital Analytics, with hands-on experience managing global or multi-region digital programs.

Tool Mastery: Advanced proficiency in Sprout Social, Semrush, Screaming Frog, and Google Search Console.

Modern Search Knowledge: Practical experience or strong foundational understanding of Generative Engine Optimization (GEO) and measuring brand visibility inside AI/LLM search environments.

CMS Execution: Hands-on experience executing web updates and metadata management within enterprise CMS platforms (e.g., AEM, WordPress Enterprise, Drupal).

Leadership & Communication: Strong project management and stakeholder coordination skills, with a proven ability to translate complex data into clear action plans for cross-functional teams.