Global E-commerce Growth Lead International Markets

Remote | Full-time | Long-term Role | Australian Skincare Company 

UAS Pharmaceuticals, an Australian skincare and derma-cosmetic company, is seeking an experienced Global E-commerce Growth Lead to support digital-sales growth across international distributor markets. 

This is a senior commercial and strategic role. It is not a social-media posting, Shopify administration or virtual-assistant position. 

You will work with distributors that have very different levels of digital capability. Some have their own experienced marketing teams. Others need support building their first practical digital-commerce plan. Some markets require a detailed business case before UAS and the distributor make significant investment. 

Purpose of the role 

The Global E-commerce Growth Lead will develop and support digital-commerce growth across UAS Pharmaceuticals international markets. 

This is not primarily a social-media posting or advertising-execution role. The successful candidate will assess markets, identify commercial opportunities, create practical growth plans, guide distributors, manage agency relationships and improve digital sales performance. 

Our distributors have different levels of capability: 

• Some have experienced internal digital-marketing teams and require strategic guidance and performance challenge.  
• Some have limited digital experience and require hands-on frameworks, training and launch support.  
• Some represent high-potential markets that require a structured investment case before significant funding is committed.  

The successful candidate must know how to adapt the support model to each market rather than applying the same approach everywhere. 

Key responsibilities 

1. Global e-commerce strategy 

• Develop an international digital-commerce framework for UAS brands.  
• Recommend priority markets, channels, brands and products.  
• Determine the appropriate digital model for each country.  
• Develop annual and quarterly international digital-growth plans.  
• Align digital priorities with distributor sales targets, product availability and commercial objectives.  
• Identify scalable strategies that can be replicated across markets.  
• Recommend when UAS should invest, co-invest, test, scale or stop digital activity.  

2. Market assessment and segmentation 

• Assess each distributor's digital capability, resources and investment readiness.  
• Categorise markets by digital maturity and commercial potential.  
• Evaluate website, marketplace, social-commerce and lead-generation opportunities.  
• Identify barriers including inventory, pricing, fulfilment, registration, content, tracking and local staffing.  
• Prioritise support according to expected commercial impact.  

3. Support for advanced distributors 

For distributors with established digital teams: 

• Agree annual digital objectives and performance measures.  
• Review market strategy, campaign plans and product priorities.  
• Conduct monthly or quarterly digital-business reviews.  
• Provide global campaign learning, product intelligence and creative insights.  
• Challenge performance using data and commercial evidence.  
• Support major product launches and investment decisions.  
• Maintain alignment without unnecessarily taking over local execution.  

4. Support for developing and novice distributors 

For markets without experienced digital teams: 

• Conduct digital-readiness assessments.  
• Select practical initial channels and hero products.  
• Develop 90-day market activation plans.  
• Create campaign, content and marketplace frameworks.  
• Train the distributor's nominated digital representative.  
• Help distributors identify and appoint local agencies or freelancers.  
• Provide templates for content, advertising, influencer outreach, reporting and customer communication.  
• Establish basic tracking and performance reporting.  
• Guide distributors through controlled testing before scaling expenditure.  

5. High-investment market planning 

• Develop commercial business cases for markets requiring significant investment.  
• Prepare conservative, growth and scale scenarios.  
• Estimate required media, agency, content, influencer and sampling investment.  
• Define expected revenue, margin, inventory and break-even periods.  
• Recommend cost-sharing between UAS and distributors.  
• Establish milestone-based funding and decision gates.  
• Monitor results and recommend whether investment should be increased, changed or stopped. 

6. E-commerce channel development 

• Recommend appropriate channels by country, including:  
• Shopify and direct-to-consumer websites.  
• Amazon and other marketplaces.  
• Local e-commerce marketplaces.  
• Social commerce.  
• TikTok commerce.  
• WhatsApp-assisted selling.  
• Pharmacy or clinic demand generation.  
• Distributor lead generation.  
• Evaluate channel economics, customer behaviour and operational readiness.  
• Work with the marketplace manager where Amazon or Walmart is involved.  
• Avoid duplication of operational Amazon account-management responsibilities.  

7. Campaign and product strategy 

• Develop country-level product priorities.  
• Identify hero products based on demand, margin, repeat-purchase potential, differentiation and stock availability.  
• Create market-specific promotional calendars.  
• Develop reusable global campaign frameworks.  
• Coordinate localisation of content, claims and messaging.  
• Support product launches across international markets.  
• Ensure campaigns reflect local consumer needs and commercial priorities.  

8. Agency and partner management 

• Prepare briefs for digital agencies and service providers.  
• Assist with agency selection and proposal evaluation.  
• Establish scope, deliverables, budgets and KPIs.  
• Review agency performance and recommendations.  
• Ensure UAS and distributors retain appropriate access to advertising, analytics and content accounts.  
• Prevent duplication between internal teams, distributors and agencies.  
• Escalate underperformance and recommend corrective action.  

9. Digital investment and profitability 

• Prepare digital budgets and investment recommendations.  
• Track distributor and UAS co-investment.  
• Review media efficiency, customer acquisition and conversion.  
• Evaluate campaign contribution rather than relying only on revenue or ROAS.  
• Consider product cost, discounting, commissions, fulfilment and marketplace fees.  
• Identify unprofitable activity and recommend changes.  
• Ensure proposed growth can be supported by inventory and working capital.  

10. Performance reporting 

Develop and maintain international digital reporting covering: 

• Online revenue.  
• Sell-through growth.  
• Revenue by market, channel, brand and SKU.  
• Advertising expenditure.  
• ROAS and customer acquisition cost.  
• Conversion rate.  
• Average order value.  
• Repeat purchase.  
• Marketplace performance.  
• Distributor digital investment.  
• UAS digital investment.  
• Inventory risks.  
• Profitability or contribution where data is available.  
• Key actions required.  

Provide clear monthly recommendations to senior management. 

11. Distributor capability development 

• Train distributor teams in essential digital-commerce principles.  
• Develop practical guides, checklists and templates.  
• Establish one responsible digital owner within each priority distributor.  
• Improve the quality and consistency of distributor reporting.  
• Build self-sufficiency rather than creating permanent dependency on UAS.  
• Share successful market practices across the distributor network.  

12. Internal coordination 

• Work with the CEO and Vice President – International Business to set priorities.  
• Work with product managers on positioning, launches and campaign messages.  
• Work with regulatory personnel to ensure claims and content are appropriate.  
• Brief designers and content creators on commercially prioritised assets.  
• Coordinate with the web developer on technical requirements.  
• Work with the marketplace manager where digital activity affects Amazon or Walmart.  
• Maintain clear action lists, owners and deadlines. 

Requirements 

• Minimum 10 years in e-commerce or digital marketing.  
• Minimum three years in a manager, growth lead or senior strategy role.  
• Experience supporting multiple countries, brands or accounts.  
• Demonstrated responsibility for revenue or commercial growth.  
• Experience with Shopify, marketplaces, paid media and analytics.  
• Experience managing agencies or external partners.  
• Strong commercial and analytical capability.  
• Excellent written and spoken English.  
• Availability for at least four hours of daily Sydney-time overlap.  

Experience in skincare, beauty, personal care, healthcare, pharmaceutical or FMCG businesses is strongly preferred.