Job Description
Title: Global Digital Marketing Manager (Global MNC In Medical Device Sector)
Location: Singapore
We are partnering with a leading MedTech organisation to appoint a Global Digital Marketing Manager to shape and accelerate its digital presence across international markets.
This is an opportunity for a hands-on, commercially minded digital marketer to take ownership of the global digital ecosystem — from website and social media to content, SEO, email and demand generation — while helping establish new ways of working through AI-enabled marketing.
Responsibilities:
- Lead the development and evolution of the organisation's global digital marketing strategy and operating model, working closely with regional teams and stakeholders.
- Own the corporate website ecosystem, driving improvements across content, user experience, SEO, conversion and digital performance.
- Develop content-led initiatives across social media, email, SEO, web and digital campaigns to build engagement, generate quality leads and support commercial objectives.
- Shape the global social media and content strategy, from editorial planning and storytelling to campaign and event activation.
- Translate complex medical, clinical and technical propositions into compelling digital content that resonates with healthcare and customer audiences.
- Drive audience engagement across corporate and patient-facing digital communities.
- Leverage AI and emerging marketing technologies to improve content creation, campaign effectiveness, targeting and marketing productivity.
- Establish scalable digital marketing practices, standards and best practices that can be adopted across regions.
Requirements:
- Minimum 8 years of digital marketing experience, with strong exposure to content, social media, websites, SEO and email marketing.
- Experience working across global or regional markets, ideally within MedTech, healthcare, B2B or another technically complex environment.
- A strong track record in content marketing and organic social, with the ability to connect digital activity to measurable outcomes such as engagement, traffic and lead generation.
- Experience in building, transforming or scaling digital marketing capabilities rather than simply managing established campaigns.
- Practical exposure to AI-powered marketing and content tools, with an interest in applying AI to improve marketing effectiveness.
- Understanding of marketing automation, CRM integration, analytics and attribution will be advantageous.
- The ability to move comfortably between strategy as well as hands-on execution.
- Strong communication and stakeholder engagement skills
- Strong commercial awareness and the ability to understand technical products, customer needs and audience segments
Interested Here's what to do next:
Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability.
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Singapore Employment Agency Personnel No.: R22105959
Singapore Employment Agency License No.: 16S8069
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