Global Brand Manager - CT (For Pooling)

We are seeking a Global Brand Manager to support the development and consistent application of brand strategy across markets. The role will connect global brand direction with practical guidance for regional and local teams, helping ensure that campaigns and brand experiences are coherent and relevant.

Responsibilities

• Contribute to brand strategy, positioning, messaging, and campaign planning.
• Develop and maintain brand guidelines, toolkits, and other materials for regional and local teams.
• Work with market stakeholders and agency partners to align campaigns with the agreed brand direction.
• Review brand initiatives and recommend improvements based on consumer, market, and performance insights.
• Coordinate cross-functional projects and help resolve inconsistencies in brand execution.
• Monitor brand health and campaign results, and present findings and recommendations to stakeholders.
  
  

Qualifications

• Relevant experience in brand management, strategic marketing, or integrated communications.
• Experience translating brand strategy into campaigns or guidance used by other teams.
• Strong understanding of consumer insights, brand performance, and cross-market collaboration.
• Confident stakeholder management, project coordination, and presentation skills.
• Strong written and spoken English.