The Brand Manager is responsible for developing and implementing regional brand strategies for designated categories. This position ensures that brand plans align with global objectives while being tailored to local market dynamics. The role focuses on driving innovation, executing brand-building initiatives, and managing the product portfolio to achieve growth and enhance brand equity across diverse markets.
KEY RESPONSIBILITIES
You will:
- Adapt global brand positioning into regional strategies and activation plans.
- Collaborate with country teams to ensure consistent execution and alignment across all consumer touchpoints.
- Oversee assigned innovation projects from concept through launch, ensuring coordination with R&D, Finance, and Supply Chain.
- Track new product performance and propose enhancements as needed.
- Assist in optimizing the product portfolio, including pricing strategies and SKU rationalization, to maximize profitability and maintain market relevance.
- Evaluate consumer trends, competitive activity, and market performance to guide strategic decisions.
- Partner with the Consumer Insights team to integrate data-driven insights into planning.
- Monitor key metrics such as volume, market share, and brand equity, providing regular updates to senior leadership.
- Recommend corrective measures to meet business objectives.
- Work closely with Creative, Media, and Digital teams to deliver integrated campaigns.
- Ensure timely development and deployment of marketing assets and programs.
QUALIFICATIONS & REQUIREMENTS:
- You must have a Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
- You must have 3–5 years of experience in brand management or marketing, ideally within the FMCG industry.
- You must have a strong understanding of brand strategy, innovation processes, and consumer insights.
- You must have excellent project management skills and the ability to engage stakeholders effectively.
- You must be capable of working within a matrix organization and managing multiple priorities simultaneously.
Work Schedule: Flexible schedule
Work Setup: Hybrid - Quezon City
